Donna Tocci's thoughts on public relations, marketing, cycling, events, NASCAR and other random tidbits
Photo credit: AP Photo/Alessandro Trovati
Just a colorful tidbit for today. Thanks for stopping by.
I can't wait to see him riding that thing in the local mountains this winter... though I bet those rides have a few more people on them this year.
That's too much! Did they put the yellow tape on after he got the jersey, then?
Fritz - no, it isn't just yellow tape, it's a new bike. BMC had it made before le Tour, but for superstitions they left it in Switzerland. When Floyd got the yellow jersey they drove it all night to get to him (10 hours). They showed the presentation last night. Kind of cool! Let's hope he gets to ride it again!
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