Budweiser rolled out a new commercial last Sunday during the NASCAR race coverage from Michigan. Budweiser traditionally has some cleaver and/or cute commercials for special events such as the Superbowl and the holidays. They've done it again. This commercial aired for the first time on Father's Day and featured three generations of Earnhardts - Ralph, Dale, Sr., and Dale, Jr. with the tag "Times may change; tradition rolls on".
This is brilliant marketing - three generations of one of the biggest family names in NASCAR showcased on Father's Day during the NASCAR race. The commercial isn't focused on their products, but on the emotions of NASCAR fans, which is highly effective. It is quite a nice piece and perfectly placed.
Nicely done, Budweiser.
Just a little tidbit for today. Thanks for stopping by.