Tim Jackson broke the news yesterday that Team Inferno has signed clothing company Abercrombie & Fitch as their title sponsor. The team will officially be known as Abercrombie & Fitch presented by Inferno Racing Team. A little bit of a mouth full, but terrific news for this new team. The team is based in Ohio as is A&F. The team has also signed Jackson's Masi Bicycles as a bike sponsor and lists other well-known cycling companies including Kenda Tire, Spinergy, Crank Brothers and Rudy Project USA as supporters. Not bad...
Tim talks about the great marketing opportunity each of the sponsoring companies will have by building on what the other companies are doing over on the Krew's site. Let's hope they all realize the great potential here and work together on some projects, too. I'm sure A&F could use a little guidance in the cycling industry. Tim's probably just the guy to help them make the most of their sponsorship, too.
Somehow, I think that the team and Tim are going to be the best dressed cyclists around in '06!
Just a little cycling tidbit. Thanks for stopping by.