Not only did the holiday elf bring a new sponsor to Team Inferno (see below), the elf also brought Pedro's a new managing director! Nice elf. Pedro's has been looking for a managing director for months, but the wait was worth it! Chris Zigmont will finish up his stint as Director, Sales & Marketing at Mavic/adidas Cycling and start at Pedro's on February 1, 2006.
The press release says that Chris, "will oversee all sales, marketing and product development activities for the brand." What it doesn't say is that the afternoon rides might be kicked up a notch come spring with him in the mix.
Congratulations to both Chris and everyone at Pedro's. This is just fabulous news and I look forward to seeing Chris' touch on the company's growth in the new year.
Just another cycling tidbit for the day. Thanks for stopping by.