Most times you can let the dud ideas just float away, never to be heard from again. It's a little harder now with the blogosphere, but even still, sometimes not great ideas just fizzle and go away.
I will bet that the people at Turner Broadcasting are wishing that their latest outdoor marketing campaign would just fizzle to the ground. But, when you, inadvertantly, succeed in closing the major highway and a river running through a city (Boston) because the local and state police have reports of bombs on bridges, well, it isn't going to fizzle away any time soon. (Note: bloggers had the story first, and photos....)
It's too bad that we need to live in a time where a silly Mooninite thinggie is seen as a threat, but when you are a marketing company putting 'angry looking' things on and under bridges these days, with electronic boards and LED lights no less, you run a big risk.
After the bomb squad went around today in a city that was in a little panic, Turner Network came out with this statement (copied from Boston.com):
The ''packages'' in question are magnetic lights that pose no danger.
They are part of an outdoor marketing campaign in 10 cities
in support of Adult Swim’s animated television show Aqua Teen
Hunger Force. They have been in place for two to three weeks
in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle,
Portland, Austin, San Francisco, and Philadelphia. Parent
company Turner Broadcasting is in contact with local and
federal law enforcement on the exact locations of the billboards.
We regret that they were mistakenly thought to pose any danger.
Shirley Powell SVP, Corporate Communications
Our new governor and the mayor of the city are not amused. Somehow I don't think that the police or the Coast Guard are amused either. And the folks who were stuck in traffic for 4 hours due to the highway being closed and those during the evening commute who couldn't get to points of the city do to road closures - well, they aren't amused either. I have to think that the officials in the 9 other cities aren't too amused right about now either.
Will this make people go search for this show and see what it is about on the internet? And will the added exposure be exactly what the marketing folks wanted? I just don't know...the 'jury' might be out on that one until they see if they are going to have any bills or fines to pay.
This will certainly go down as one of those marketing ideas that just didn't go the way the marketing team wanted, I'm sure. Woops!
Just a little tidbit for today. Thanks for stopping by.