Tidbits and more

VOTE!

2008-02-05T07:27:00.000-05:00

Today's the day in many states here in the U.S. to vote in the presidential primary elections. Some states have held caucuses and others have had their primary, but this is what they call Super Tuesday where the majority of the states vote.

I am not going to tell you who to vote for. I'm not even going to tell you who I'm going to vote for. What I am going to stress is that you get out and VOTE. Make your voice heard.

If it is raining where you are, like it is here, do not worry, you will not melt. Get to your polling location, spend the time to cast a thoughtful ballot and go home tonight and watch the results. You may or may not be surprised, but you will have made a difference and you will have been heard.

If you are in New Orleans, however, vote and then enjoy Mardi Gras...the results will be there waiting when you get home.

VOTE!

Just a tiny tidbit for today. Thanks for stopping by.

Sunday, Sunday, Sunday...ads, ads, ads

2008-02-04T21:00:00.000-05:00

It's been awhile (again!), but I always enjoy talking about the Superbowl ads the day after the big game. For those of us in New England, it was the best thing to talk about today. The rest of "the big game" shall stay forever unmentioned. But, the ads are always a safe bet to discuss.

I'm going to take a different approach to this year's critique. There is a company that a couple of years ago I was squinting at the screen trying to figure out what that new logo meant. It was a funny U-thinggie, I thought, but I wasn't sure. A few short years later and you'd be hard pressed to find anyone who follows sports who doesn't know what Under Armour is. They have shot up to the stratosphere in what seems like the blink of an eye. It seems as though wherever I look I see the Under Armour logo on someone, including all through my beloved, "Friday Night Lights".

As a marketer I'm in awe of the job they are doing to market this company. Last night I was in complete...well, awe....of their strategy. They took out an ad in the biggest arena of the year to announce their new footwear line. Wow! It was an expensive gamble, but that is their audience and Under Armour had their undivided attention. The ad was crisp, had lots of motion and brand spankin' new information for the fans of the brand. Win. Win. Win. Hey, Portland, are you paying attention? (note: Portland is where both Nike and adidas America are based).

From a marketing perspective that is the ad that made me say, "no way". It was a brand new tidbit of information, I hadn't seen the hype for the ad (although it could have been there and I missed it), and it was riviting. I wanted to see what they were about to tell me.

On the flip side. As a person looking for entertainment value and an overall pleasing ad, the Budweiser team hit it again. I agree with the USA Today ad meter. The dog and pony show was a winner. It pulled on some heart strings, had a classic song that everyone knows regardless of age and a fun ending. Well done.

The Bridgestone ads were fun, the Etrade baby was funny and the Coca Cola balloons hit a soft spot with me. My grandfather and I had a thing with Snoopy and the Charlie Brown balloon hit home with me. I'm sure that wasn't quite their intent, but it was heartwarming for me.

Doritos hit with their two consumer ads. Both the lady singer ad (brilliant last line - she's made it this far now it's up to you) and the giant mouse ad (too cute!).

I noticed that both during the bit of the pregame show I saw and the Superbowl itself that user generated content is still alive and prevelant. The guy that did the rap before the game has a MySpace cult following (can't think of his name right now....), MySpace itself placed itself squarely during the game with information about how to view all of the commercials there after the game. I mentioned Doritos and their ads. But, I also got the feel that the Etrade baby ads were based on a YouTube videos. All capturing the feel of user generated content.

This all shows us that user generated content is still what people want. More and more large companies are coming to this realization and doing something about it. Bravo.

The one bit that annoyed me was the over hype of the Sarah Conner Chronicles. Was that because Fox is putting everything they have behind this show or that they didn't have enough advertisers to fill up the show? I even felt that at the end of the 4th quarter that there could have been another round of commercials and their weren't. They showed a lot of the sidelines a few times. It would be interesting to know if, in this economy, that some companies simply felt that the price tag was too much even for the exposure. After all, Dove got more bang for their money with their YouTube video than they would have buying an ad during the Superbowl. I have to wonder how many other companies are trying the "non-traditional" media rather than the big ad buys.

Another thing - why were there not any political ads? Is that a no-no? I haven't followed the protocol of Superbowl ads to know.

One ad that I waited for was the new Dale Earnhardt, Jr ad for Amp. I thought it was supposed to debut during the game, but someone saw it Sunday afternoon on Speed. I missed it. The ad Amp did run during the game left a lot to be desired.

That's all from me about the ads. What did you think? What was your favorite and why?

Just some "super" tidbits for today. Thanks for stopping by.

Whole Foods Recycled Bags

2008-01-14T12:20:00.000-05:00

I do some of my shopping at Whole Foods. As someone who doesn't eat meat, it's important to me to get the best veggies I can at all times. Whole Foods does a good job with veggies and isn't that far from my house. My first pick is always Wilson Farm, but that's a good half hour from my house so that isn't a weekly trip - too much time and gas wasted, in my mind. But, I do make it there about once a month. On the other weeks I go to Whole Foods.

This week I noticed that not only do their paper bags announce that they are recycled, but they give you tips on how to continue the use of the bag. On both large sides of the bag it proclaims, "Made of 100% Recycled Paper". On one of the small sides of the bag is the "Top 5 ways to keep this bag alive". What a great idea - here they are:

1. Wrap a gift with it
2. Fill with food or clothing and give to the needy
3. Fold and donate to a food pantry, used book store or thrift shop
4. Craft project! Hat, mast, puppet, paper airplane
5. Use as a trash can liner and stuff with recyclables

Talk about talking the talk! They are using all recycled materials for the bag and helping you to keep the recycling going. Not to mention, they are using all of their resources to get messaging across - things that are important to them like recycling and their core values (listed on the other small side of the bag). Someone was being a smart cookie when they thought to use all of the bag!

By the way, I do both number 2 and number 5 myself. And, I carry things to friend's or relative's houses in the handle bags. It's easier than juggling three or four things in my hands.

Remembe to recycle whenever you can. It's important. Now, thanks to Whole Foods, maybe you have a couple of new ideas of how to go about it.

Just a green tidbit for today. Thanks for stopping by.

Snow Day!

2008-01-14T12:13:00.000-05:00

A snow day when you are an adult who can work from home isn't quite as fun as when you were a kid, but it still has its advantages. Hot cocoa on the couch, tv on in the background, blanket wrapped around you on the couch and a little time out for....shoveling! Ok, that last part isn't so fun, but it's all part of snow days. I'll take it! Now...time for that cocoa....

Just a snowy tidbit for today. Thanks for braving the snow and stopping by.

Slogan That Pulls You In

2008-01-09T18:30:00.001-05:00

For a few days now I've been absently looking at an ad on Boston.com that catches my eye every time. It's made me read it and smile every time I do. That's a feat in and of itself. It's simple and true.

It's the "Life is Short Sale" by Jet Blue. So true, so true. Life is short, so why wouldn't you click to see what the sale is? So...I just did. It gets better, when you click it says, "Live. Love. Laugh. Fly. Get out there and play. Don't think twice..."

I like it. Why? Because it's simple. It's not complex or trying to be something it's not. They are gently reminding people that life is short and that you should live. If that means flying, well, hey, they have a sale. They also cover the whole, "well I'll think about it for another time" bit, too. "Don't think twice" just (dare I say it) do it.

Sale ends Friday and there are no destinations covered that I'm interested in, but I wanted to mention their campaign more than anything. I know they've had their share of mistakes, but just looking at this campaign alone, I think they tapped into something we all think about, we all "know" but don't act on enough. That's probably why it's been catching my eye so often - it's something we all know and even say "life is short" but don't act on much.

So, whatever your pleasure is, don't think twice...do it, because life is short. Be good to yourself when you can. Thanks, Jet Blue, for the reminder.

Just a little tidbit for today. Thanks for stopping by.

Awwww....

2008-01-09T18:23:00.001-05:00

(photo: AP via boston.com)

Here is your "awwwwww" moment for the day. A baby polar bear being cared for at the Nuremburg zoo. There are several pictures at that link.

Think I could get one of those? Soooo cute!

Enjoy.

Just a tiny, tiny tidbit for today. Thanks for stopping by.

US Presidential Debates

2008-01-06T09:50:00.000-05:00

Throughout the years I've followed politics more from the corner of my eye than straight on. To me, most candidates for anything are just people who love to hear themselves talk and blow a lot of hot air. There have been a few exceptions, of course, but as a general rule, well, there you have it in my little opinion.

Since I haven't been keeping up too much with the US presidential run until last week, I decided to sit down for the marathon debates last night. If you aren't in the US, both major parties had a debate on the same night in the same place. The Republican candidates debated for 90 minutes first and then the Democrat candidates came out and debated for the next 90 minutes. In the middle they all came to the stage for an interesting photo op. I'm sure photographers were in their glory capturing all the body language going on there.

I'm not going to get into my political views here, but I will say that there is one candidate that I absolutely hate with a passion, one candidate that I want to vote for hands down, but have issues with some decisions in that person's personal life (which might effect how that person could run the country) and others that I just wonder why they are even there.

However, the last question of the night was a pivotal one for me. I wish they'd had more like it for both parties. The last question to the Democrats was something like this, "You have participated in numerous debates with each other up to this point. What is something that you regret saying and wish you could take back?".

Brilliant question! It was a time for these folks to show their human side. A time for them to admit, yes I do make mistakes (because every single person does) AND to show how they handle that mistake. In other words how they presented it to the public. After all, any person who steps into the White House will, inevitably, make some mistake - big or small. They will have to address the mistake at some point and how they do that will sway public opinion and confidence. Oh yea, I couldn't wait to hear their answers.

Clinton was first up and completely disappointed. She didn't answer the question at all! She used the time to get more messaging out about her positions and then ended with that she'd let her opponents discuss her mistakes. Excuse me? That's how you'd handle a mistake in the White House? Complete dud of an answer.

Richardson was next. He was open, honest and had a great response. He'd answered a question about a Supreme Court Justice and, when he researched the person more in-depth later realized that the person was for segregation. He felt terribly about that and wished that he'd thought about his answer more carefully. Mistake? Yes! Huge. Spoke before he had all the facts, but did the research later (ok, an aide probably did) and now admits that he should have had more facts first. Good deal. Honest. I appreciated that.

Obama did a complete cop out like Clinton. Took the same route and even, for the first time in the night, agreed with Clinton to say that he'd let his opponents decide that. Again, complete dud of an answer. Where is the human side?

Edwards was lead into his regret, but I think he was going to say it anyway. He took an 'easy' way out, but nonetheless didn't try to turn it around to talk more about his views. He regretted a comment about Clinton's wardrobe earlier in the campaign and complimented her on her choice last night. Short and to the point - made a mistake and tried to right it (although a little obviously). Again, a human side to the politician.

We all know the candidates are flesh and blood human beings. We all know people make mistakes, but it how they handle those mistakes that matters. I would have liked to see more of that last night. I do think that the Democrats did a better job at showing humanity than the Republicans who were just out to stab each other at any chance they could get. I wished they'd asked them a humanizing question at the end, too.

Yes, the issues are paramount and I want to hear how the candidates feel about all of them. But, I also want a president this time around that I can have at least some confidence in as a person. Part of that confidence is understanding a little bit about them as a person, too. Is it so much to ask to see a human side to these folks, too?

Just a tiny political tidbit this morning. Thanks for stopping by.

Two Smart Cookies Together

2008-01-03T18:24:00.000-05:00

When I first started to blog I was pushed into it a little by Shel Israel (he was right, but the way, but don't tell him that...shhhh) to get going and helped along the way by my friend in Australia Lee Hopkins. I've learned bunches from both and am excited to see they had a collaboration of sorts this week.

Shel did an email interview with Lee and posted it yesterday. I'm a day behind, but it is interesting reading. Great questions and thoughtful answers. Anyone interested in social media, especially in Australian business, can learn a lot from it. I did. Check it out.

Bravo guys!

Just a quick tidbit on a frigid New England night. Thanks for stopping by.

Phrases to Kick to the Curb

2008-01-02T18:27:00.000-05:00

I was listening to the radio while driving back to work today -- seriously, one day off in the middle of the week is a tease - nice, but a total tease! But, I digress...let's start again...

I was listening to WZLX this morning where the morning crew was in the middle of talking about words that should stop being used because they are basically "over done". Some they came up with are:
"don't even go there"
"at the end of the day"
"all said" (the guy who called in with this one rightfully said that this doesn't even make sense)
"sweet" (when not used in reference to candy or cookies)

I can see that. Reminded me of a piece by Sarah McAdams that I read on Ragan.com recently about the 12 top mistakes in corporate writing. Yes, I've made a few - you have to, don't think you haven't. It was an eye opening list.

At the end of the article she has a list of annoying jargon and overused phrases which had me nodding my head. We all hear them....might even say them ourselves, but when they are there in black and white it makes it seem a little more..well, silly. Here are a few of my favorites (comments are mine):
"Take this offline" (um, we are all sitting in a conference room, we aren't 'online')
"Circle back" (what happened to old fashioned, we'll get back to this in a minute, or an hour, or never)
"Circle the Wagons" (little too old fashioned, maybe? We aren't on the Little House on the Praire)
"Out of pocket" (makes me think of James Bond...007 is out of pocket catching the bad guys)
"Table that"
"Loop you in"
"Net-net" (must admit, I'd never heard this before)
"Bucket"
"In the weeds"

And that's just the short list. It was interesting to read and know that other people think these are overused and, maybe even inappropriately used.

For marketing and PR folks it should make you think that these are phrases not to use in the new year. They are over used, over done, whatever you'd like to call them, but people don't want to hear them any more. That means that the people you want to get your message out to or people you want to create a community with certainly don't want to hear these phrases. Let's get fresh ones - ones that make sense - ones that don't include wagons, please.

We are creative people. We can come up with a whole new list that will be over used by December, 2008, right? Think about it. Let me know what you come up with.

And, while we are at it, what is your favorite overused phrase? Do tell.

Just a rambling tidbit for today. Thanks for stopping by.

Happy New Year Everyone!

2008-01-01T09:23:00.000-05:00

Ok, so I don't know if "everyone" is the right word there...maybe "one" is more like it. It's been so long I don't know if anyone will find this little corner of the blogosphere any more. So to the one of you who is reading this, Happy New Year!

As anyone who knows me knows, I pretty much stopped writing here when my work blog went live in April. I've never been good at doing two blogs - as we all know by my less than sporadic postings on the Krew's site this last year, too. The work blog took more time than I thought and, to be honest, writing once a day for a blog was enough for awhile.

However, for a variety of reasons, it's time to start up this little ole blog again. Mostly because I have a lot to say that is not work related or appropriate for the work blog. That's pretty much my space, too, but it has a different tone and content than this one did and will. I like it here in "my world".

So, what's been happening in the last 6-8 months? Lots - and I've had lots of thoughts and ideas about public relations and marketing over that time. So much so that my cup runneth over and I've wanted to share those thoughts numerous times but just didn't have a chance. I'm making the time now. Maybe not every day, but regularly.

I'm also starting to write for Life at Perewitz. That's the "Plog" started by Jody Perewitz about all things at Perewitz Cycle Fab. It's interesting to see what goes on behind the scenes there and, many times, it's a total hoot! Jody has added video which can be fascinating (watching Dave Perewitz paint!) to cute (watching the dogs play around). I'll try to add something of interest every once in awhile. Here's my first post there.

I've, barely, continued on The Spokesmen Podcast this year. They have promised not to kick me out of the group, but part of my resolution this year is to attend more often. We did a live and in-person show at Interbike this year in September. That was just too much fun. I wish we could do it that way all the time.

What else? Oh yes, I've tried my hand at both MySpace and Facebook. MySpace isn't my favorite, but I have a couple of friends who are only there so I've kept an account just to keep up with them. Facebook, on the other hand, has me slightly addicted. I love it there. I don't use it for everyone I know, just close friends and family. It's a place where I can truly keep up with the younger generation of my extended family. It seems like they are all on it, all the time. It's a hoot. I love it, love it, love it. I've joined groups, sent gifts, candy and send messages often. It's just plain fun.

LinkedIn has become a highlight for me recently, too. I enjoy having a place where many of my professional contacts are listed, not to mention the ability to look at their contacts to see if there are any good fits there - be it for a graphics person or something else. I know I'm not using it to its full potential yet, but I've already reconnected with some people that I'd lost touch with years ago that I never thought I'd find again. People from former jobs, people from college. It's quite good for the whole professional network.

So, on a day where there are resolutions being made world-wide, here are some of mine:
- I will post regularly in "my world" here on Tidbits and More. Hopefully, some of the tidbits will be interesting to someone out there.
- My whole adult life I've struggled with weight, like so many other people. And, like most of them, I'm tackling that starting today, too.
- I'll attend more Spokesmen podcasts - really!
- It's been way too long since I've been to a bicycle race. This year I'll meet some friends at a race to cheer on my friend Tyler who will be back in the saddle again-finally. It's time for my friends and I to chalk the roads again - we have such a blast doing that together.
- And...well, I predict there will be some personal growth and changes, too, this year. I'll keep those to myself for now, but will share when the time is right.

I think that's it for now. Thanks for indulging me on your New Year's Day. It's good to be back here in my own little world. It's like coming home after a long trip.

Just a long ramble of tidbits after so long. Thanks, so much, for stopping by again.

Happy New Year!

Dale Earnhardt, Jr. goes to....

2007-06-13T10:02:00.000-05:00

....HENDRICK MOTORSPORTS!

"One stood out above the rest"...Dale, Jr.

You think????

Hendrick now has....
- Casey Mears...up and comer with his first win under his belt.
- Jimmie Johnson....defending Nextel Cup Champion.
- Jeff Gordon...shortly to be the 5-time Cup Champion.
- Dale Earnhardt, Jr....the fans most popular driver.

I think this is pretty much a dream team!

Jeff Gordon, Jimmie J and Junior. Woa....it doesn't get better than that for this race fan!

R.I.P. Mr. France

2007-06-04T15:02:00.000-05:00

It's a sad day in NASCAR...

"Bill France, Jr. Dies at 74"

"He had a remarkable career and an even-more remarkable life. Words cannot express how much he'll be missed by myself and the rest of our family and by the NASCAR industry overall."
- Brian France, son and NASCAR chairman

Changing Tunes

2007-05-25T21:34:00.000-05:00

"I feel really bad about this case. Basso is the worst that could happen to me - it has ruined my image. I need to fix that and right now it's a tough job."
Bjarne Riis, August, 2006

"I have taken doping. I have taken EPO. I have made errors and I would like to apologize....My jersey is at home in a cardboard box. They are welcome to come and get it. I have my memories for myself."
Bjarne Riis, May, 2007

Dale Earnhardt, Jr. leaves DEI

2007-05-10T10:46:00.000-05:00

This has been rumored for quite some time, but here is Dale, Junior, in his own words, announcing that he will be leaving the company his father built at the end of this race season.

What will happen next? We can only wait and see. There are a lot of theories and I'm sure there is more planned than he's letting on. From the marketing/PR side of things, he's smart to do this announcement today, which, to some people, will be a negative announcement. Then, a week or month down the line announce his future plans when it can be a pure celebratory announcement.

What do you think? Will he race for himself through JR Motorsports? Will he go with Richard Childress, like his dad did (3 car or not)? Where else might he end up?

And...will DEI relinquish the 8 number and give it to Dale to race with wherever he goes next? Race teams 'own' the numbers, but that was his grandfather's number....and so much associated with Dale. I can't picture that it would be a popular decision to put someone else in the 8 car for DEI. Then again, they may just hold it like RCR is holding the 3 number for the future.

Wherever he goes and whatever he chooses to do next, I hope it is a great adventure for him. We know the fans will follow no matter where he goes.

So, what do you think?

Just a speedy tidbit for today. Thanks for stopping by.

Tyler Hamilton in IMAX

2007-05-09T18:37:00.000-05:00

Some of you may remember back in 2003 that there was an IMAX movie, "Brain Power" being filmed during the Tour DAY France. It was to feature Tyler Hamilton and focus on the pain a body goes through during an event like that. The film makers couldn't have known that they picked the perfect rider to focus on. This was the year that Tyler broke his collarbone early on in Le Tour and continued on every single day of Le Tour - even winning a stage. I have a poster on my wall of him winning the stage, by the way.

After the drug accusations, the film folks decided to re-film and cut out Tyler. From a PR perspective, I get it. From a film perspective, I don't. He was still the perfect, perfect specimen for pain in an event - broken collarbone on a bike...in the mountains...being more than competetive. I'll bet they have great footage. Up until now, we didn't get to see too much of it.

But, that has all changed now that my friend and fellow Spokesmen, Carlton Reid, has posted a clip on YouTube and will be posting even more on Quickrelease.tv.

Check it out. It's spectacular footage. Forget about all the drug hoopla going on and just enjoy the views in this piece.

Just a little tidbit for today. Thanks for stopping by.

Ivan Basso

2007-05-08T06:16:00.000-05:00

When I turned on my computer and saw the news about Ivan Basso I admit I was so sad. I look forward to hearing what he has to say today.

It's a sad day in cycling. Not because Basso wanted to be honest, but because he felt he had to do it in the first place.

More and more, I'm thinking it is time for all of us who love cycling to concentrate on every day riding. Personally, the pros are just disappointing and frustrating to me.

Just a tiny tidbit this morning. Thanks for stopping by.

Jeff Gordon gets #76

2007-04-22T09:06:00.000-05:00

(Photo:AP/Paul Connors)

Congratulations to Jeff Gordon and his Hendrick Motorsports team for last night's win at Phoenix. This ties him with the late Dale Earnhardt for 76 all time NASCAR wins. He mentioned last night that he didn't want his excitement to come off the wrong way (as arrogant, I assume). I think he did a nice job of showing, during his victory lap/celebration, that he knows he shares the spot on the list with one of the greatest drivers in NASCAR history. Nicely done, Jeff. Nicely done.

Just a speedy tidbit for today. Thanks for stopping by.

Tour de Georgia

2007-04-19T06:02:00.000-05:00

Although I am not able to get to the Tour de Georgia this year (bummer), I feel as though I'm part of the fun thanks to Reva (also known as Reval Keneval to you folks). Along with her friend and wonderful husband she is making sure that BK, Tim Jackson and I are all represented on the roads.

She's also there cheering on our friend Tyler. It's been such a long time since we could be there, in person, rooting for him. We first chalked the road for Tyler back at the Longsjo Classic in Fitchburg many, many moons ago. It was a blast! I so wish I could be there, but I know Reval is doing a great job.

Thanks, Reval!!!!

Allez Tyler!

Just a cycling tidbit for today. Thanks for stopping by.

Marathon Monday

2007-04-16T05:56:00.000-05:00

It's Marathon Monday here in New England. It's a wild, wild day here, too. Temps are in the mid-to upper 40s, which would normally be perfect for the runners. However, there is driving rain and wind gusts up to 50+mph.

The race is still set to go at an earlier time than normal (for years it's gone off at noon). This year it's 9:25am for the wheelchair race start. 9:35am for women. 10am for men. That's a little over 2 hours to go from now, but they aren't predicting that the winds will die down at all by that time.

I have a special place in my heart for the marathon and I know the race director is the best in the business, but I just hope everyone is safe today. Watch those flying branches everyone and be safe.

Just a windy tidbit today. Thanks for stopping by.

Kryptonite Has a Blog!

2007-04-12T08:24:00.000-05:00

It's official and you heard it here first*- Kryptonite now has an official blog. Check it out.

*Ok, you heard it here first because I author both blogs....but you knew that already. :)

Just a speedy announcement. Thanks for stopping by.

Easter Sunday

2007-04-08T09:34:00.000-05:00

Happy Easter to all who celebrate this holiday. To those that don't, I wish you an enjoyable day with your family and friends!

I know this blog has been neglected lately, but with all the travel I've been doing for work combined with the 11-12 hour days at the office when I'm in town, there hasn't been a lot of motivation to get on the computer when I get home. It happens.

But, a lot of the work I've been doing the public will start to see in the next couple of weeks. This week there will be a new blog in the blogosphere....and the week after that there will be a brand new website...and then a complete brand relaunch. It's a lot of work, but I think the results will be something people like. At least I hope so!

More on all that later, right now it's time to go spend some time with family. And then, tonight...watch the new Sopranos episode!!!

Hoppy, Hoppy Easter to all of you.

Thanks for stopping by.

NASCAR & My Favorite Rock Band - Together

2007-03-13T20:44:00.000-05:00

I don't know how I've missed this up to this point. For race fans from Boston, it doesn't get any better than this. NASCAR and the Bad Boys of Boston teaming up together for a slightly altered rendition of "Back in the Saddle" for ESPN's 2007 coverage. The concert footage was from Las Vegas and Mohegan Sun and the stages were set up like the band was at a track with race tires and equipment.

I might just need to go watch it again. NASCAR. Aerosmith. Good deal.

Just a zippy tidbit for today. Thanks for stopping by.

It's Spring in New England

2007-03-11T17:53:00.000-05:00

It was such a great weekend, temperature-wise, in New England that I actually saw my first recreational cyclist yesterday. Now, I've seen folks riding to work and guys that look like they are seriously training or something, all winter. I've even seen a few kids riding to school. But, you usually don't see plain ole recreational cyclists in the middle of winter here (I'd know this because I am one).

Yesterday, I saw the first! I was so excited, it made me think that maybe I should get out my bike and see what needs to be done to it before Spring really gets here. I'm so glad that guy was out there as I drove by - gives me hope that Spring is right around the corner.

Today, I saw at least 10 motorcycles go by my house, too. All kinds and colors. Another sign of spring.

Ok, I know, just like anyone else who lives in or has lived in New England, that we can still get a blizzard. Oh yes, not just snow, but an honest to goodness blizzard. But, for now, I'm enjoying my little slice of spring in New England. And...better yet, I'm thinking about my bicycle....

Just a little spring tidbit from New England. Thanks for stopping by.

Why I Blog - The Kick I Needed

2007-03-05T19:09:00.000-05:00

So, the last month has been hectic, to say the least. Two trade shows in two different countries, an entire website needed to be written in a week - yes, a week - and the flu made an appearance during the middle of it all. Craziness, I tell you. No energy to blog after all that, especially during the flu gremlin. But, there is always someone who will kick you in the pants and make you get moving again, right? That would be New York Times Jackson (aka The Masi Guy). Truth be told, it usually is and I appreciate him for that.

I see that he's tagged me with the newest meme, "5 Reasons Why I Blog". I feel so 'in', which is too funny. But, before I start, I suggest that you read Tim's reasons. He's always a pleasurable read.

So...why do I blog (when I can find the time, that is...).....

1. Learning. I started to blog so that I could learn all about this phenomenon called 'blogging'. I wanted to learn the ins and outs and try to be a 'cool kid'. Ok, so I'm not so much of a cool kid even over a year later, but I am still learning. Even when I'm not writing, I'm reading and learning. This has been a great educational experience for me both professionally and personally.

2. Collaboration. I've met some super intelligent folks through this blog and had the good fortune of collaborating with some of them. Lee took a huge leap of faith last year and, shortly after 'meeting' me, asked me to edit a piece of his work. Going back to reason one...I learned so much from reading his work and collaborating with him - it was a complete pleasure. I've also collaborated with Tim Grahl and a host of others that I met through blogging. It's very rewarding and highly flattering. Selfishly, I hope this trend continues.

3. Conversations. I love to get to know people, hear their ideas and discuss them - even if they differ with mine - heck, especially if they differ from mine. This blog gives me another way to converse with people. The conversations that have been started here with some topics have been great fun and stimulating. Some have moved to other blogs and continued along their merry way there with additional input. I love that.

4. 'Meeting' You! So many people have come by in the last year plus and left a comment - people I have similar interests with, yet never would have met without this blog. That would be you - yes, you! I get a big 'ole grin on my face when someone new leaves a comment on a post about NASCAR (hey, how about Juan Pablo Montoya this weekend?!) or about the Tour DAY France. Someone I don't know - someone who was reading all along - someone who has similar interests and then just pops off a little comment. I really enjoy that. Keep 'em coming.

5. Having a voice. Anyone who has met me in person knows I, absolutely, have a voice! But, I mean here, in the blogosphere and in this ever changing marketing world we live in. I have a place to voice my opinions about a variety of topics and, hopefully, spark a conversation that I can learn from. I hope that I don't use this space to pontificate - I'd hate that and I try to stay away from that, but I do enjoy having a space for my voice. Thank you for indulging me.

So, there you have it. 5 reasons why I blog - maybe not as often as I'd like, but I do when I can.

And now I tag..... Tim Grahl - because, if you don't know Tim through blogging, you will in the not-so-distant-future. He's got so much going on over in his 'neighborhood'.
Rich Kelly - I know he's getting ready to go to the Bike Summit, but I like to encourage his blogging because he has good things to say....
Mike Wagner - one of those intelligent folks I've had the pleasure to 'meet' through blogging and he always, always, always teaches me something.
Jake McKee - Big in Japan honcho and one smart cookie!

Just some tidbits for tonight. Thanks for continuing to stop by after so long!

No Floyd Landis in Le Tour This Year

2007-02-08T07:28:00.000-05:00

Breaking Cycling News.....

Reuters is reporting that "Landis will not take part in the Tour de France". There is quite an article with full quotes from Floyd. Check it out.

Speedy tidbit for this morning. Thanks for stopping by.

Racing Tidbit

2007-02-08T07:19:00.000-05:00

No, not cycling this time....

The countdown has begun....

Only 10 days until the Daytona 500 and the start of the NASCAR season!

NASCAR has even debuted a new website with an even more robust news section. Check it out.

Just a speedy tidbit this morning. Thanks for stopping by.

New Music Video

2007-02-07T19:11:00.000-05:00

So, what do you do, in the dead of winter, if you are a famous custom motorcycle builder? Do you stay in and create more beautiful machines? Sure, but you also take time out to shoot music videos. Well, you do if you are Dave Perewitz.

Last month Dave went down to be part of the new Hank Williams, Jr. video. It's all edited now and playing on CMT. If you aren't a CMT watcher, you can catch it on everyone's favorite video site, YouTube, of course. It's "A Country Boy Can Survive" and it's a good one. Check it out.

Just a little music tidbit for you. Thanks for stopping by.

Hamilton on Landis

2007-02-07T19:01:00.000-05:00

Yes, Tyler believes Floyd, too.

"I never rode with Floyd on the same team, but

I know him a little bit from our time together

in Spain," he said. "I don't believe he would do something

like that and I believe him when he says he's innocent."

It's great to see shots like this - it's been a long time coming. Thanks to cyclingnews.com for the great photos of Tyler's return for those of us who wish we could be there in person. This is the next best thing. More racing tomorrow!

Just another cycling tidbit. Thanks for stopping by.

On to Etoile de Besseges

2007-02-07T07:36:00.000-05:00

It's so good to see photos like this again. Tyler Hamilton, in full racing gear, getting ready to race in Europe again.

Velonews reports that Tyler finished in the pack during his first race in two years yesterday. I'm sure he's glad that is over and done with and now he can get back to a stage race. Coincidentally, Etoile de Besseges is a five day race that starts today.

Allez, Allez, Tyler! It's good to have you back in the thick of things. Wish I could be there.

Just a little tidbit for this morning. Thanks for stopping by.

Welcome Back, Tyler!

2007-02-06T07:27:00.000-05:00

Today marks the return to the peloton of Tyler Hamilton! He'll be racing in the Grand Prix d'Ouverture-La Marseillaise today, which is seen as the opening of the racing season. The Daily Peloton has a good preview and a list of the Tinkoff Team, which is listed as:

Tinkoff Credit System (RUS) : 111. Daniele Contrini (ITA), 112. Tyler Hamilton (USA), 113. Evgeny Petrov (RUS), 114. Mikhail Ignatiev (RUS), 115. Nikolai Trussov (RUS), 116. Ricardo Serrano (ESP), 117. Vasil Kyryenka (BLR), 118. Alexander Serov (RUS)

For me, it's great to see Tyler's name back on a racing entry list. It's exactly where he belongs.

Welcome back, my friend, and good luck today! Allez, Allez, Allez!

Just a tiny racing tidbit for today. Thanks for stopping by.

Which Ad Was Your Favorite?

2007-02-05T07:36:00.000-05:00

If you are in the US, you probably watch the Superbowl, or at least parts of it last night. For someone who wasn't that interested in the game (me), I watched for the ads...as I do most every year. It's always fun to see where major advertisers think trends are going. I even do my own rankings and then look at USA Today's ad meter the next day to see if the rest of the country thinks like me.

This year we think similarly, but not exactly. This year there was one ad that stood out, by far, over and above the others for me. It was Blockbuster's rabbit that uses a real mouse to try to order his movies online. It was priceless! We were mimicking it throughout the evening even, which is part of what the advertisers want. Of course they, ultimately, want you to use their product but it's always good when people remember the commercial the next day, too.

We also had Budweiser's 'crab' ad in our top three. Turns out the rest of America liked it, too, as the ad meter has that at number 1. It was cute and I think people liked cute fun this year as opposed to slapstick. It was also the year of Time Magazine's person of the year - 'You' in the commercials. There were some regular 'ole folks that created ads this year in contests and whatnot. The Doritos ad in the first quarter was a contest winner that cost $12 to make (the cost of the bags of Doritos). Although it was somewhat risky, it turns out the brand made a very good choice - it ranked 4th overall.

You can view all the ads here, if you'd like to see them for yourself. I also liked the Taco Bell lions, the Budweiser stray dog, the auction wedding and the Coca-Cola black history month ad.

See what you think and let us know.

Just a quick tidbit on this chilly New England morning. Thanks for stopping by.

Any publicity is good publicity? I'm not sure about that in Boston today.

2007-01-31T18:57:00.000-05:00

No matter who we are, we've all made a mistake in our lives. Some are bigger than others. If you are in PR/Marketing/Communications I'm sure you've said or done something during a launch or campaign or interview that you wished you hadn't done. You know you have. Seemed like a good idea at the time, but when it came down to it, it just didn't fly right.

Most times you can let the dud ideas just float away, never to be heard from again. It's a little harder now with the blogosphere, but even still, sometimes not great ideas just fizzle and go away.

I will bet that the people at Turner Broadcasting are wishing that their latest outdoor marketing campaign would just fizzle to the ground. But, when you, inadvertantly, succeed in closing the major highway and a river running through a city (Boston) because the local and state police have reports of bombs on bridges, well, it isn't going to fizzle away any time soon. (Note: bloggers had the story first, and photos....)

It's too bad that we need to live in a time where a silly Mooninite thinggie is seen as a threat, but when you are a marketing company putting 'angry looking' things on and under bridges these days, with electronic boards and LED lights no less, you run a big risk.

After the bomb squad went around today in a city that was in a little panic, Turner Network came out with this statement (copied from Boston.com):

The ''packages'' in question are magnetic lights that pose no danger.

They are part of an outdoor marketing campaign in 10 cities

in support of Adult Swim’s animated television show Aqua Teen

Hunger Force. They have been in place for two to three weeks

in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle,

Portland, Austin, San Francisco, and Philadelphia. Parent

company Turner Broadcasting is in contact with local and

federal law enforcement on the exact locations of the billboards.

We regret that they were mistakenly thought to pose any danger.

Shirley Powell SVP, Corporate Communications

Our new governor and the mayor of the city are not amused. Somehow I don't think that the police or the Coast Guard are amused either. And the folks who were stuck in traffic for 4 hours due to the highway being closed and those during the evening commute who couldn't get to points of the city do to road closures - well, they aren't amused either. I have to think that the officials in the 9 other cities aren't too amused right about now either.

Will this make people go search for this show and see what it is about on the internet? And will the added exposure be exactly what the marketing folks wanted? I just don't know...the 'jury' might be out on that one until they see if they are going to have any bills or fines to pay.

This will certainly go down as one of those marketing ideas that just didn't go the way the marketing team wanted, I'm sure. Woops!

Just a little tidbit for today. Thanks for stopping by.

And....She's Back

2007-01-30T22:08:00.000-05:00

There's been a lot going on in the last couple of weeks.

What have I been doing with some of my time besides being glued to the Barrett-Jackson auction on Speed for a weekend? Getting ready for trade shows, trade shows, trade shows. Yes, three in a row - all in February. This weekend is the Boston Motorcycle Show - consumer show at the Bay Side Expo. If you are into motorcycles and live in the area, c'mon by and visit the Perewitz booth. They'll have a full display of their wonderful motorcycles.

Next up....Dealer Expo in Indianapolis over the long weekend. This is a dealer/distributor show. Three days of connecting with our distributor reps and dealers. It's always a lot of fun; great crowd. We have a good gathering on that Sunday, too, as we have a flat screen in the booth and people can come watch the Great American Race with us and Dave Perewitz. You know the race I'm talkin' about....

Then it's off to England for a week for a bicycle dealer show put on by our great distributor in the UK. February will be a whirlwind for sure.

Now for some other tidbits....

The Spokesmen put up another podcast last week. Although we missed our buddy Tim (because he was in Asia on a business trip), the show sparked a good conversation about how to help make bike commuting more of a reality. Listen to the show and then share your ideas with us. We'd love to hear them all.

Although many of you are way, way ahead of me, I've recently discovered LinkedIn. So far, it seems to be a great networking tool and it's free. Yes, free. I've already re-connected with some folks that I hadn't heard from in awhile so it seems to work fairly well. Most of the 'smart cookies' listed to the right are on it so you know it is good. Check it out.

My friend Lee Hopkins, he of the fabulous communications blog, has written such a great recommendation for me on LinkedIn (that's part of it, too) that I was blushing. Thanks, Lee. You really shouldn't have....but I feel lucky that you did. It means a lot.

Tyler Hamilton is baaaaack and set to race next week, I believe. He's racing for the newly formed Tinkoff team. It will be great to see Tyler back in the peloton. Got to get my Tinkoff gear....

Speaking of cycling....during last year's Tour Day France, we had fun daily reports from Cubbie Reporter. Well, Cubbie had a big birthday this past weekend where she 'reset at zero'. Happy Birthday, my friend!

Lastly, but certainly not least....I got some great news today. A friend of mine has landed a new gig and it is a perfect fit for him and for the company. Don't you just love when that happens? I met Chris Fallon through my current job - he not only the most truly passionate bike person, but also one of the most knowledge about bikes and the sport AND, best yet, he can teach that knowledge to others and loves to do it. I learned more in 10 minutes from Chris than anyone else when I first started in the industry - ok, that 10 minutes turned into an hour and a half (right, Chris?!), but it was well worth every second!. He is a purist and just loves the sport and enjoys being out on his bike and getting others out on their bike.

Anyway, I got an email today that a lucky company has snatched him up to be a "Sales Shepherd". What a great title! He's working for Earth, Wind and Rider. What's that? I asked the same question so I went to their site. Turns out they make wool cycling jerseys and apparel. If you haven't heard of them yet, you will now! This appears to be a perfect fit (no pun intended, but if it works..hey..so be it...). Congratulations EWNR and Chris!

And, no, I wouldn't conclude without saying that the Great American Race is only 18 days away (counter here). We're talking Daytona here, people! NASCAR, back live again...I can't wait! Betcha all know who I'm picking to win, again, this year. Here's a hint...this is the car he drove to victory in Daytona during one of his three February wins....

Just random thoughts and tidbits for my return. Thanks for being patient and for stopping by.

Thank you!

2007-01-12T18:55:00.000-05:00

Birthdays are no longer that fun, but this one wasn't as painful as it could have been thanks to my family, a lot of good friends (old and new) and all of you. Thanks to all of your for your good wishes - even those commanded to do so by New York Times Jackson.

Thank you all. May you all have as wonderful wishes on your birthdays as I did on mine.

Thanks for stopping by.

Happy New Year!

2007-01-01T17:30:00.000-05:00

To each of you who stop by and read my opinions and views and to those of you who I call friends, even though we've never met....my wish for each of you is that 2007 is kinder to you than the last year and that it is filled with good health and fun adventures along the way. Happy New Year!

Happy Long Weekend!

2006-12-24T09:23:00.000-05:00

"Happy Long Weekend" seems to be the most politically correct way to wish you all a nice, relaxing time this weekend. No matter what religion you practice, I hope this weekend is filled with the family you love, good friends, stimulating conversation and yummy food. After all, that is what the whole season should be about - starting with Hannukah and going right through the New Year!

To those of you celebrating on the 25th -- Happy Christmas!

Just a tiny pre-holiday tidbit. Thanks for stopping by.

Ikea, Masi and Spokesmen

2006-12-20T07:00:00.000-05:00

Here are a few tidbits for a chilly New England morning: Ikea appears to be one heck of a green company this year. BikeBiz is reporting that Ikea UK gave away 9,000 folding bikes to its employees this week. In addition to that, they were given 15% off their travel tickets to increase use of public transportation. That's pretty dang cool. It's a great gift for both the person and their health as well as the health of the environment. Not to mention, if the person can commute to work on their bike it will help alleviate some traffic, which is good for everyone's mental health!

Last week I had the pleasure of joining The Spokesmen podcast, which is up for everyone to listen to. As I mentioned, it is a great group of folks talking about all things cycling related. I'm flattered that the guys have voted in this gal and look forward to many more chats with the group.

This episode the Spokesmen (or maybe now the 'Spokespeople'?) discussed topics that we felt were hot in 2006 - cycling related, of course. I chose to discuss how many more companies are now embracing new media including dealers, manufacturers and even the traditional media themselves. As we all know, one of the best examples of this is Masi Bicycles. Long before he was "New York Times Jackson", their brand manager was, simply, "The MasiGuy".

Now, Masiguy is running a video contest. Talk about using the 'new media'! This is great! What started as a spoof of his 'Daily Drive' photo feature by Tim Grahl and then Fritz got into the act with his video. Not to be out done, Phil took the spoof down under to Austrailia and added his video to the mix. Check them out, they are pretty funny.

Well, Tim liked the videos so much that he's running this great contest. Make a video of your daily drive, post it on YouTube and let him know where to find it by the end of January. If he and the other viewers (yes, you get to vote, too!) like your video best you'll win a sweet Masi frame. How cool is that? Check out his announcement for all the details.

Get in on the contest - the prize is fantastic. Our own Cubbie has made a video already so it's 'Game On'! Good luck.

Just some random cycling tidbits for today. Thanks for stopping by.

This one's for you Tara!

2006-12-17T08:53:00.000-05:00

The thing I like most about the holidays is, inevitably, you hear from someone that you didn't expect to each year. Be it in a card, or a phone call, email and now via blogs. It's always fun to see who it will be each year.

With schedules being what they are, mine being hectic and not being able to keep up with my favorite bloggers as much as I'd like and her starting a company at such a fast pace I don't know how she does it, I haven't kept up with Tara Hunt as much as I'd like. Well, this week she let me know that somewhere along the line I've popped into her brain, she wanted to let me know and wants to know a little bit more about me. She's tagged me so I've got to come up with 5 things you all don't know about me.

And away we go....

1. I love popcorn.
2. My favorite NASCAR driver is Jeff Gordon.
3. I'm not a big fan of cartoons.
4. My favorite author is Dennis Lehane.
5. Rotties are my favorite dog.

Tara, thanks for the unexpected surprise! Happy Holidays to you and your family.

Just a little meme tidbit for today. Thanks for stopping by.

Time Magazine's Person of the Year. Me! And You!

2006-12-17T08:41:00.000-05:00

Time Magazine's person of the year has been named and it is all of us! In an article written by Lev Grossman, Time talks about YouTube, Second Life, Wikipedia, MySpace and everything else that creates the online community.

"...for seizing the reins of the global media, for founding and framing

the new digital democracy, for working for nothing and beating

the pros at their own game, TIME's Person of the Year for 2006 is you."

This week on the Bulldog Reporter Audio panel that I participated in we discussed how to get across to management at companies, be it your own or a client, that blogging and new media in general is as significant as it is. Well, I think this appointment by Time will go a long way to showing some of the folks that may still not be aware of the power of new media just what it is all about.

"It's a story about community and collaboration on a scale

never seen before. It's about the cosmic compendium of

knowledge Wikipedia and the million-channel people's network

YouTube and the online metropolis MySpace. It's about the

many wresting power from the few and helping one

another for nothing and how that will not only change

the world, but also change the way the world changes. "

What a great choice, Time. Bravo!

And bravo to everyone who has made this happen, including YOU!

Just a little tidbit for us all today. Thanks for stopping by.

What does a Bulldog Conference and a Cycling Podcast Have In Common??

2006-12-12T20:49:00.000-05:00

At the end of this week two things are going to happen that have me very flattered - and give you the opportunity to hear a few things, "straight from the horses mouth", as they say. Whether that is good or bad is up to you to decide.

The first happens Thursday when I'm on a Bulldog Reporter Audio Conference panel. The conference is: "Responding to Crisis Online: Communicators at Top Brands Share Proven Tactics for Responding to Negative Bloggers." I'll be joined on the panel by Bob Pearson, Vice President at Dell and Billy Sanez, Media Spokesperson at American Airlines. These folks have had their share of crisis in the blogosphere, too. I'm just as interested in what they have to say, and learning from them, as our listeners will be, I'm sure.

The moderator is none other than Brian Pittman who is the person behind the popular 'Daily Dog'. We've chatted and emailed a few times in the last week or so. He's fun and energetic to talk to so I think he'll make sure we move along and give listeners some good tips from our experiences. I'm looking forward to it. If you'd like to join us there is still time to sign up on their website.

The second happens on Friday. For a month or so now a group of folks have been asking me to join their podcast but my schedule didn't allow. However, this week they changed their schedule to accommodate me (no pressure there!) so I am very proud to announce that I'll be joining The Spokesmen Podcast this week for their final broadcast of the year. This group consists of David Bernstein of the famed The Fredcast, Carlton Reid editor of BikeBiz, Tim Grahl of Crooked Cog Network, Jeremy from Triathlon Radio and, of course, my good friend, "New York Times"Jackson from Masiguy.

We are going to talk about the stories that were big news in cycling in 2006. We've each chosen a topic, will introduce it and see where the group takes it. As we've discussed many times here, I'm not a bike 'geek' so my topic won't be completely bike related. Check it out to see what we've all chosen. I think David usually goes live with the podcast a day or so after we record. I'm looking forward to joining the guys and they have been super kind about inviting me to join them every time they record, but I wonder how they'll truly feel when a gal invades them? Join us and see!

So, there you have it. I may have been 'quiet' on the blog for a couple of weeks, but there's no stopping me now, right?

Just a couple of tidbits for today. Thanks for stopping by.

Time to say "thank you"

2006-12-10T18:40:00.000-05:00

No matter what holiday you choose to celebrate, or not, this month in business this is a traditional time to say, 'thank you' to customers, partners and associates. It's the end of a long year and it's a nice time to thank your customers for their patronage - without them your business wouldn't survive. It's nice to thank your vendors and associates, too. Without them, you can't service your customers well. It doesn't have to be much - a card, an email even, a sale or coupon, or maybe just a simple, "thank you, we truly appreciate your business" when you see them. It depends on the type of business you have, what your budgets are and who your clients and vendors are - and, of course, with big corporations, what the laws are.

However, to stay ahead of the competition you need to find ways to stand out to customers. Sometimes it is good to not be traditional and stand apart from the crowd. Your gesture will be remembered far longer and stand out rather than be jumbled in with the crowd. In the last year I've been very fortunate to recieve two huge "thank yous" that completely blew me away. Neither have come in the last month, but both will be remembered and treasured forever.

Last winter I received a letter from the Falmouth Road Race directors. It mentioned that the race was building a 'park' at the finish line with some benches and a brick path. It was something to remind folks at other times of the year that something special happens at that spot each and every August. It is also a place where people can sit and enjoy the ocean view. People could buy bricks and put their names on them or a little message for everyone to see. However, the race directors decided to add some of their own bricks in there for key, long time race workers. The letter was informing me that I would have a brick, too, come May. Wow.

This summer I took a trip with my mother to go see my brick. Here is what we found.

This is a view of the whole 'park'. Great view, huh? This photo was taken at the finish line of the race. It's a great place to be.

This is 'my brick'. Yes, I share it with some other key volunteers, but it is completely fitting that I share it with the Smiths as they are long-time, close friends. Sue is my mentor, she taught me all of the foundations that I needed to work in the business I'm in and be successful at it. She's also the person who brought me into the Falmouth family the first year - 15 years ago.

The second huge "thank you" came in September when I got a call from Dave Perewitz asking me what I was doing that coming Saturday. He asked if I'd come to their shop because he wanted to show me something. In the last year Dave and his family have truly made me feel like part of their family so it would take something very important for me to turn down such a simple request from Dave.

I had no idea what to expect - maybe he had a 'special guest' coming by that he wanted me to meet (you never know who you will run into a Dave's) or maybe he was building a super special motorcycle that he wanted to give me a sneak peek at before it went out the door. No matter what I thought it couldn't prepare me for what was waiting for me. When I arrived at the shop I was completely surprised to be presented with my very own custom painted, flamed (!) trashcan. Yes, I have my very own Perewitz paint job! Holy Moly!

This can is a one-of-a-kind and can not be bought anywhere. No, not just because it has my name on it....Dave doesn't sell these, he only makes them as gifts and as items for charity auctions. Here was my very own. I couldn't believe my eyes. Why did Dave give it to me? Because they wanted to thank me for all the help I'd given them with their charity events, which I gladly did because the beneficiary of all was the National MS Society - an organization that is near and dear to both our hearts. And, let's face it, getting the NASCAR driver signatures for the helmet for the auction wasn't exactly a 'chore'! But, Dave wanted to say 'thanks', in his own special way. Again, WOW! And, by the way, you know I don't use this for trash, right?

Both of these gifts are grand in scale and I am humbled by them. But, the point I was making is that sometimes you don't have to be traditional to make an impact with your 'thank you'. And, your 'thank you' doesn't have to be huge in scale, although, to me, both of these are. They are memorable gifts because of what they are but also the timing - they were given at no particular time of year. The Falmouth directors didn't thank me at the end of the year - if I'm not mistaken, the letter came in February. Random time, but wonderful - a touch of summer in February in New England (brr!). That in and of itself is priceless! Dave didn't thank me at the end of the year, either, rather at a random time, when I least expected it.

Take a note from these folks - sure, feel free to say 'thank you' now, but also think about how you may thank your customers and associates at a different time of year, when they are truly going to remember it, away from the hustle and bustle of the holidays. Maybe a take on the 'Christmas in July' theme or something equally as non-traditional. Think outside the box, or can, as the case may be.

Just a random tidbit for today and THANK YOU for stopping by.

Where have you been?

2006-12-10T18:21:00.000-05:00

Yikes! I've heard that more than once in the last couple of weeks. I didn't mean to abandon the blog, but sometimes it just happens. It stared with a 24-hour flu, which turned into a week and a half cold - neither of which inspired me to blog. I did, however, get addicted to CSI: Miami since there was a marathon on one of the weekends I was out of it with the cold. I started thinking it was hokey (I love the original CSI and have a friend who works on the show, but David Caruso kind of annoyed me), but it was either that or football, football, football. I'm sorry to my football loving friends (you know who you are), but I needed something else. Well, Mr. Caruso and his team grew on me. I'm now addicted. If any of you are interested, they are playing an episode a night on A&E now. It's perfect for us addicts. Hey...there are worse things in life to be attached to, right?

Anywho....I've come across a few things in the last couple of days that made me smile and I wanted to share them with you. First, is the online holiday card from Specialized. I'm normally a traditionalist when it comes to the holiday cards - mail them, please. But this is just fascinating. It's "The Nutcracker Suite" performed on bicycle parts. I'm not kidding. Check it out.

The other thing that I've come across gave me a smile so big I thought my cheeks were going to crack. It started with a Google Alert for "Tyler Hamilton" with the Cyclingnews.com article, "Tyler Hamilton Meets His New Tinkoff Teammates". I clicked on it and found this photo. Rock on, Tyler!

Just a little tidbit for today. Thanks for stopping by.

Tyler's Back!

2006-11-25T08:54:00.000-05:00

It's official! Tyler Hamilton has signed with the new cycling team, Tinkoff Credit Systems.

Congratulations to Tyler and Haven. It's been a long time coming.

Now...I'm off to figure out how to order some new team gear in support.

Just a tiny cycling tidbit for today. Thanks for stopping by.

It's Officially Thanksgiving!

2006-11-23T10:12:00.000-05:00

Snoopy, the Flying Ace, has passed the flagship store in New York's Macy's Thanksgiving Day Parade!

Here's hoping that you all have some good things to be thankful for today, no matter where you live. And to my friends here in the U.S. "Happy Thanksgiving"!

Thanks for stopping by.

Congratulations Jimmie Johnson!

2006-11-20T07:33:00.000-05:00

Photo by Robert Laberge/Getty Images

The NASCAR season is over for 2006. Hendrick Motorsports driver Jimmie Johnson was the most consistent driver of the year and takes home the Cup. Congratulations to Jimmie, Chad Knaus and the whole Hendrick Motorsports organization, including his car co-owner Jeff Gordon, who just so happens to have 4 championships himself! Jimmie is going to be a great champion!

Just a tiny tidbit. Thanks for stopping by.

Tyler Hamilton's Signs Team Contract!

2006-11-13T20:55:00.000-05:00

Cyclingnews reported this morning that, in Nevada this weekend, Tyler said that he'd signed a contract, but didn't name a team. It is now being reported that the owner of the Tinkoff Credit Systems team is saying that Tyler is part of their new team. No official announcement has come out, but Tyler posted to his website today after a long absence. He details his relay team's Ironman adventure over the weekend (he kicked butt on the bike) and ends with, "As for everything else in my life, stay tuned... "

Sounds like an official announcement can't be far off. I see some Tinkoff team gear in my future....

In other team news, it seems as if Ivan Basso is with Discovery now and looks good in their gear. Congrats to him.

Just a little cycling tidbit for today. Thanks for stopping by.

To Blog or Not To Blog....

2006-11-13T07:26:00.000-05:00

Yesterday (Sunday), I thought all day, "I need to blog". However, yesterday turned into an old-fashioned rainy Sunday. Some reading - I'm on a Stephen White kick these days - and some watching NASCAR. Perfect for a dreary Sunday in November. So, no blogging, but it was a relaxing day before the start of a hectic week. Blogging will resume this week for sure.

What did you do with your Sunday? I hope it was equally as nice. Happy Monday, y'all!

Just a quick, little tidbit for today. Thanks for stopping by.

Congratulations Deval Patrick!

2006-11-08T08:19:00.000-05:00

The voters of Massachusetts made history yesterday when they elected Deval Patrick as the new governor. He is the first African American governor of the state and only the second ever elected in the country. Congratulations!

What an interesting night for the country. Some huge changes coming.

Just a morning tidbit. Thanks for stopping by.

Election Day 2006

2006-11-07T07:16:00.000-05:00

The polls are open here in New England. No matter who you are voting for today, just get out and vote! Don't assume that your favorite candidate is a shoe-in. Go. Make the effort. Have a voice. Vote.

I'm off to vote right now. Thanks for stopping by.

Random Cycling Tidbits

2006-11-04T14:16:00.000-05:00

Tyler Hamilton has changed the colors of his website from Phonak green. Seems to be more generic....then again, I haven't seen a color scheme for the new Tinkoff team that he's been rumored to be talking with now. That is an interesting situation that I'm watching closely.

Speaking of Tyler, his foundation announced the route for MS Global next year. What is MS Global? It's 8 days on the bike in Europe having a challenging, yet great time, all while raising money for Multiple Sclerosis programs. Here is what the THF has to say about the funds raised by this bike event:

A portion of the proceeds goes to fund the Jacqueline du Pre Research Fellowship & Grant through the MSIF. Increase public awareness of MS ,MSIF and THF. Promoting the health and personal empowerment of individuals with MS through cycling.

This year the riders will be tackling the might Dolomites! This is just an 'all good' event! If you are interested in joining this group of riders, check out the information on the website.

Austin, Texas is getting its own pro race in June, 2007. Read about the 2007 Austin Invitational here. C'mon, does this surprise anyone? Austin....the home of some racer-or-other that you might know about....what's his name anyway?

The big news for the cycling trade this week is that Eurobike, the largest bicycle tradeshow in Europe, has decided to have a go of it here in the U.S. They will compete with the only bicycle tradeshow in the country, Interbike. What do I think about this interesting bit of news? I've written all about it over the the Krew's site. Check it out.

What is a cycling tidbit section without Lance ? He's still not gone from the public eye. He's in New York to run the New York City Marathon tomorrow (November 5) and looking complete the course in 3-hours. He's been taking some running advice from the mother of his kids, too. Since she did well in her NYC Marathon debut, that might be a smart idea.

Just a few little tidbits for this Fall Saturday in New England. Thanks for stopping by.

Happy Halloween

2006-10-31T07:35:00.000-05:00

Happy Halloween to one and all! Please drive carefully tonight as there will be lots of ghosts, gobblins, witches and other assorted little ones on the streets all on a healthy dose of sugar! They may not always be aware of their surroundings as they get zoned in on the next 'fix' - getting to the next house. Drive with a little extra caution.

Wishing you all a safe, fun evening. And if some of the candy in the bowl calls your name....indulge a little!

Just a little tidbit for this morning. Thanks for stopping by.

Professional Cycling - A Messy Situation

2006-10-29T17:16:00.000-05:00

Back in July the Tour de France was rocked when the world learned about 'Operation Puerto'. Top names were tossed from Le Tour because of some alleged scandal. I know that everyone involved with cycling has a strong opinion about all of this and I'm no different.

From the beginning I didn't think it was quite fair that all of these guys were tossed by their teams before 'the big dance' on suspicion alone. Now, before you get all uppity, I do understand the teams wanting to be firm on doping and drugs. No arguement from me there. However, I live in a country where you are innocent until proven guilty. There was no confirmation about any of this 'evidence', just names on a list and 'poof' - gone from the Tour Day France. Ullrich, Vino (because they couldn't field a whole team) and Basso among others. Gone.

I have to say that, right or wrong, I was pretty correct - that some conclusions were jumped to that can't be proven. Including the clearing of Ivan Basso and now the Spanish authorities have dropped the whole affair. If you want to see a good detailed run down of the whole mess from the beginning check out cyclingnews.com's coverage.

The Spanish did not feel they had enough evidence to go forward with any further investigations. Hopefully, they are correct. However, the damage to cycling has been done, it is a doozie and, for those of us who love the sport, it's heartbreaking.

People's livelihoods have been compromised, possibly for the rest of their racing days. Teams have fired riders. Riders have left teams. Teams have had to disband all-together. Sponsor dollars have gone down the potty. Sponsors have walked away from the sport, maybe never to return again. All because of a list - and an unsubstanciated list at that. One that now is not being persued any longer. There will forever be doubters as to every single person on that list. Were they guilty and got away with it? Some will say, "we know so and so is guilty". All because they were on that list. Well, the authorities didn't think there was enough evidence so what makes me or anyone else out here just reading things on the internet expert enough to pass that judgement?

Pat McQuaid is frustrated, as he should be. The whole shananigans has bought more than just a black eye to his beloved sport. His solution? Have each of the riders implicated in this mess give DNA samples to prove that they are innocent. Excuse me? Didn't the Spanish authorities say there wasn't enough evidence to go forward with this? Maybe that doesn't mean everyone on that list is clean. Maybe someone will get away with something, but maybe, just maybe there are a lot more innocent people on that list than not. I'd like to think so. However, it isn't up to me to decide - the authorities did that and we have to live with it. That's the way the legal system works.

I, for one, won't hold it against anyone if they don't submit to a DNA sample for McQuaid because, personally, I wouldn't either. Think of it this way -- you are on that list and you truly are innocent (McQuaid conceeds that there are innocent people on that list). You have lost a whole season of not only doing something you love, but also been barred from making a living at. You may have lost sponsors and even your team over this. And, your name will forever cause cycling fans to have a doubt about you and never truly think of you the same way again. Would you be so willing to give in to McQuaid's 'solution'? Or would you be a little bitter at your treatment, where your word meant nothing, and simply tell him, 'you will not be getting my DNA."?

That's just my little opinion on the whole situation - I know you will have your own strong opinions - feel free to share them.

I wish we could turn back the clock and redo the Tour Day France over again, with all the players....wouldn't that be something to watch? Ah well, there is always 2007.

Just a little cycling tidbit for today. Thanks for stopping by.

Random Tidbits

2006-10-29T16:36:00.000-05:00

It's been awhile, but I've been collecting little tidbits the last week or so to share. Here are a few random pieces of info, that I think are interesting or fun, that I've picked up to share:

The Beachcruiser (update: link now fixed!)reports that you will be able to get Harley Davidson Beef Jerky in January. Beef Jerky and riders don't surprise me. However, I personally associate Harley Davidson with high end merchandise. So, this is a little curious to me. But, more power to them.

Denis Leary doesn't joke around when it comes to the welfare of firefighters. He started The Leary Firefighters Foundation six years ago and raised millions to help firefighters around the country. Recently, he went to New Orleans to present the fire department there with 15 search and rescue boats. The department previously had none. This seems like a must for these folks. Bravo, Denis!

Ever wonder what it is like to be a bike messenger in New York City? One of the best known is a guy named Squid. Here is a piece that World of Adventure Sports broadcast last month on Squid and some messengers in NYC. Check it out.

Speaking of Squid, if you'd like to see some great photography of messengers and bike events, check out his wife's website. Amy's a pro photog and a super sweet lady.

Keeping with the messenger theme...here's some television footage of this year's Cycle Messenger World Series held in Sydney, Australia earlier this month. The little boy right at the start is just too cute.

Know your movies? Check out M&Ms online game "50 Dark Movies, Hidden in a Painting". It's perfect for Halloween time. It's another promotion for their dark chocolate M&Ms, which are a little addicting. Good for the folks in their marketing department - they didn't miss a beat when their first promo was cut short.

If you are a super respected custom motorcycle builder what do you do at Biketoberfest in Daytona? Well, Dave Perewitz rescues a turtle from possible death. Nicely done, Dave!

Just a few tidbits for this Sunday afternoon. Thanks for stopping by.

Update: Thanks to Train The Beachcruiser link is now fixed! My apologies.

Where's Lance?

2006-10-20T17:26:00.000-05:00

Did any of you think that you might not hear anything about Lance Armstrong after he retired from cycling? Personally, I thought Lance-mania would die down a little bit by now. But, I think we hear about him more now than we ever did when he was training. It seemed like everywhere I turned this week, I was reading about or seeing Lance.

Here are just a few of the places he's been in the last week.

He bought a new hybrid car.

"I drive a hybrid because I firmly believe that we are at a

critical time in our Earth's life," Armstrong said by

e-mail this week. "The evidence of global warming is,

to me, overwhelming, and I feel the need to do my part."

Bravo, Lance!

He talked about his relationship with Matthew McConaughey. They're just friends. Did you really think any differently?

He has 'denounced accusations' of a new book by the same guys that wrote, "L.A. Confidential: The Secrets of Lance Armstrong".

And, lastly, he's been training for the New York City Marathon on November 5. Here's the training shot, ladies.

In case you were wondering, he's not sitting still next week either. He's visiting Lexington, Kentucky as part of the President's Cancer Panel on Monday.

No, we'll be seeing Lance for a long, long time. I only hope it is more for his supporting cancer research and programs and even his environmental stance rather than the athletics or the defending against attacks on his cycling career (news flash - he's retired now!). For whatever reason, people really listen to Lance. He has the ability to continue do some real good in the world. I wish him well in that.

Just a little tidbit for today. Thanks for stopping by.

Tyler On His Way Back

2006-10-20T17:21:00.000-05:00

Velonews is reporting that on Monday Tyler Hamilton may be announced as part of the brand new Tinkoff cycling team. This just makes Friday that much more enjoyable!

Just a tiny, happy tidbit for today. Thanks for stopping by.

Transparent Floyd

2006-10-12T17:20:00.000-05:00

One of the things you hear most about blogging is that it allows people and companies to be transparent. This is talked about as a good thing. Well, one person who is going completely transparent is 2006 Tour de France winner Floyd Landis.

As many of you know, Floyd is fighting a battle over whether or not he won Le Tour fair and square or whether he had a little artificial help. Everyone has an opinion, which is what makes the world go around.

Whatever your opinion on the situation, Floyd has decided to use his blog to be totally transparent. Today, they posted a link to his case information, which can be downloaded by any and all. Included in that is a powerpoint presentation by an MD that, admittedly, I've never heard of and don't know anything about. However, I read the powerpoint and realized that I didn't need to be an MD to comprehend what I saw on slide 3. The lab results report has the athlete identification number as 994474 (this is clearly seen on the snapshot). Floyd's ID number (also clearly shown in a snapshot) is 995474.

Number on the report: 994474 Floyd's number: 995474 Similar, but not the same. That is the key here - 'not the same'.

Was it a simple transposition of numbers? Maybe, but it is the same wrong number on another results page, too. That should give enough doubt about who the sample belongs to.

If you are interested in the case, it's worth downloading from Box.net. When you get there, click "Login" and then use "PublicAccess" as both the login and password.

Bravo on being so transparent, Floyd.

Just a Tour tidbit for today. Thanks for stopping by.

Remaining Interbike Shtuff

2006-10-12T16:49:00.000-05:00

Here are a few remaining tidbits that are somewhat Interbike related:

- TSA officials need to have their belongings screened at security at the airport, too. At least in Boston. They have to send through the x-ray their shoes, change, coat etc....just like the rest of us.

- Kids are way too awake in the early morning. When you are trying to just sit and wait for your early morning flight, not even able to really focus on your book, having kids running around and playing tag is just a little much. They weren't even loud - just had way too much energy for that time of the morning.

- Just found Roland Burns' take on Interbike on his blog. You can read it here and here. Part one is an interesting twist on the Interbike experience. Part two, well, is completely flattering. Thank you, my friend. For those of you who don't know Ro, he's a founder and owner of R.E.Load Bags in Philly. All of their bags are custom and done by hand. Yes, by hand. Check out the process that goes into making a custom bag. Magic.

- The Viper Owners Group was in the Venetian, right next to the Sands Expo Center where Interbike was held. I have to say, for the first day I would have rather been there with them. Hey, they had signs that said "transportation to the track". Seriously. The new models of Vipers.....on the speedway......sweet!

- The best billboard I've seen in a long, long time was on the highway heading into Vegas.

"Don't Drink and Drive. We'd Rather Wait"

The purchasing company was a funeral home! Brilliant! Bravo.

Just a few remaining tidbits. Thanks for stopping by.

Perewitz vs. Yaffe Premiere's Monday Night!

2006-10-08T18:44:00.000-05:00

Monday, October 9, 2006 (tomorrow night), the Discovery Channel is going to air the Dave Perewitz vs. Paul Yaffe Biker Build-Off episode. It's on at 9pm EST. If you are in the US, turn it on, sit down and prepare to be entertained. Yes, we know who won and are very excited about that, but what you might not know are some of the serious trials and tribulations that happened on the road to Sturgis and the big win. Let's just say that there was a night without sleep, parts flown in and other things along the road. It will make for great, dramatic TV even if you aren't totally into motorcycles.

The Perewitz Discovery Bike was unveiled to thousands of people at their shop upon its return from Sturgis.

As we all know, the success of any television series is based on its ratings. The more people who watch, the better the ratings, the greater chance you'll be seeing it week after week and, possibly, year after year. Not only would we like to help Biker Build-Off have another successful season to be picked up for another year, we'd like to make this one of the most popular episodes of the season! Why? Well, I don't know this for a fact, but I have to think that the episode with the most viewers would likely guarantee another build-off for those two companies the next year. Right? Audience demand and all.

I will be seeing the episode for the first time tomorrow night with all of you so I don't have any knowledge as to the editing, but I do know the story of the build and the ride and, as I said, it has the makings of great reality TV.

Don't miss it!

Just a little tidbit for today. Thanks for stopping by.

Sights at Interbike

2006-10-04T17:31:00.000-05:00

From my hotel room at the Venetian I had a great view of Vegas. I could see Harrah's, Bally's, The Flamingo, Paris, THE Hotel, Monte Cristo, Bellagio, Caesar's Palace, Rio, The Palms and The Mirage. At least those were the ones I could identify easily.

I also saw a few of the new items coming to the bike industry next year. Although I didn't get out of my booth much, I do know there are some cool things happening.

All those sights....yet my favorite 'sight' were the people I got to meet. I mentioned that I met up with some old friends, but this year there were new friends to meet. Actually, meet them in person as I've 'known' them through the blogosphere this last year. I even attended my first blogger get-together at Mist in Ti. Imagine that...me. At a blogger get-together. Seriously. There are even pictures to prove it.

We all know that I saw "New York Times" Jackson, Cubbie (no, I hadn't met Cubbie in person before last week!) and Chipps. But I met other bloggers, too. Curtis and Skiles from missingsaddle.com, Graham from Goclipless.com, Alan Snel, James Asher from altbike.com, Michael from cyclelicious.com, Kris from B.O.S.S. (brand new blog! check it out), Guitar Ted and even Michael from mtbikeaz.com, who has the best story. He was in Vegas at another convention during the same time and happened into Interbike with a big ole grin on his face (he may have been playing hookey from his conference...).

Rich and Chip from Interbike were at the get-together after their hectic day on the show floor's media center. And, I know there were other people at the gathering that I didn't get to meet by name, but it was just a nice, relaxing evening of chit chat.

One person I did get to talk to at both our booth and the get together was Tim Grahl. I'd been talking and emailing with Tim for months now. In some respects, I felt like I knew him, especially with all his podcasts going on. But it was just nice to chat with him for a bit. Although online is good, in person is better. We all know that. Tim did a podcast from our booth with Bob Roll - here they are in deep conversation. That was the first podcast ever from our meeting room location high above the show floor.

Not only is Tim talented, got a lot of drive (just wait 'till you see what he's going to be doing in the near future!) he's incredibly sweet. I'm looking forward to bumping into Tim at bike events for years to come.

I even got to meet the elusive Blue Squirrel. I think he was called in to work security for "New York Times" Jackson after the article came out, though.

I'm sure I missed mentioning a blogger or two that I met or talked to out there. If I did, I'm sorry. Talking with all of you was fun, fun, fun and the highlight of the trip. Thanks for being so welcoming to this non-techie.

Just another Interbike tidbit for today. Thanks for stopping by.

Interbike 1

2006-10-02T17:32:00.000-05:00

So, Interbike is over for another year. There is a lot of work that is crammed into three days of the show inside (I didn't make it to Dirt Demo), but there is also some fun involved! What was fun for me? Here's a short list:

Seeing people that I only see once a year in person! I'm a people person, which is probably in the profession that I am! I enjoy spending time with people one on one or in small groups. It's great to see some old friends (Chipps, Garrett, Joe, Jennifer, Dave) and some new ones (Jill, Cubbie)!

I got to meet people in person that I've only 'seen' online! More on that later....

Celebrity sightings! Including my first, non-bike industry celebrity ever while in Vegas, Dennis Rodman. No fuss, no muss, no wild costumes, just sauntering through the Venetian with two other people. Dang, he's tall! I know, that's a silly comment to make about a former pro-basketball player, but he is!

Cycling celebs that I saw included Bob Roll (of course!), Gary Fisher, Mario Cipollini (The Lion King), Kristin Armstrong, Ned Overend, Dave Zabriskie and, of course, Tim "New York Times" Jackson. Yes, Masiguy was the lead, photo and all, in a New York Times article about blogging while we were in Vegas. That is just too cool. Congrats, Tim!

Dave Zabriskie visits with Jessi Pacetti and Curtis Zimmerman at the Kryptonite booth.

Although I usually hate having my photo taken, I couldn't say no to "New York Times" Jackson when he came by the booth, could I?

What else was fun for me? Going to my first ever blogger get-together! More on that later.

So, while there is a lot of work, there is some fun, too, thanks to the fun people in the bike industry. There will be more in the coming days...

Just an Interbike tidbit for today. Thanks for stopping by.

LiveStrong, Lance!

2006-10-02T17:16:00.000-05:00

Got the Lance Armstrong Foundation's newsletter today with some good news in it. I'll let Lance, himself tell you....

"Ten years ago today, I was diagnosed with advanced testicular cancer. Like most young, healthy men, I had ignored the warning signs. Going untreated, the cancer had spread to my abdomen, lungs and brain. Next to the challenge I now faced, professional cycling seemed insignificant. A lot has happened in the past ten years. Seven Tour de France wins later, I still consider beating cancer my greatest victory."

As part of the celebration of Lance being cancer free for almost 10 years, the LAF is giving 10% off their LiveStrong merchandise for 10 days. Checkout code is: tenyears There are many other ways to contribute to this great foundation, too. Check 'em out.

10/2. LiveStrong.

Just a happy tidbit for today. Thanks for stopping by.

Interbike

2006-09-25T21:39:00.000-05:00

It's time for the bicycle industry's biggest trade show of the year, Interbike. Although I won't be reporting from the show there are many people that will be covering it every single day. If I were to follow along online these are a few of the places I'd go for the best information:

Singletrack Magazine - Chipps will have nightly reports as he does every year. I have no doubt that they will be fantastic!

Crooked Cog Podcast - Tim Grahl has an incredible goal for thie year's show - 15 podcasts per day from the show floor! Wow. Here's a tip. I know that he's got Bob Roll slated for Thursday afternoon....

Masiguy - Yes, our friend and smart cookie Tim Jackson has said he's going to try to blog from the show floor.

Bicycling - The Rodale team are on a mission during the show. They have product features every day on the site.

I'm sure there will be many other people there as well. Check these out and then look for others. If you have a favorite Interbike site, let people know here so they can follow the fun and new, shiny gear, too.

Thanks for stopping by.

NASCAR helmet & charity auction

2006-09-25T21:18:00.000-05:00

The Fall Foliage Run weekend was a great fun and the auction brought in thousands of dollars for charity. I'm not sure of the final tally, but will let you know when I know.

(4-time series champion Jeff Gordon & 7-time champion Richard Petty signed the helmet for charity)

The NASCAR helmet went for $1,000! That's pretty cool. Nobody guessed who the drivers were that signed it. There were 29 including: Tony Stewart (#20), Dale Jarrett (#88), Ryan Newman (#12), Denny Hamlin (#11), Mark Martin (#6), David Gilliland (#38) and my two favorites...Jeff Gordon (#24) and The King, Richard Petty (#43).

Seeing Richard Petty was the only time I can say I was star struck. Seriously, he's The King. 7-time series champion. Wow.

Richard Petty in the garage area at the New Hampshire International Speedway

September, 2006

Tony Stewart, David Gilliland and their crews also donated to the auction. A couple of panels off each of their Richmond cars. They went for a pretty penny at the auction, too!

One of the two panels the 20 team donated and both the panels from the 38 team.

The group of people I met at Loudon were all fantastic. The NASCAR drivers are accessible and agreeable to signature requests even when they don't need to be. It was a fantastic experience. My thanks, again, to Brent on the 38 team! I couldn't have done all that I did that day without his help. It's much appreciated.

Just another racing tidbit for today. Thanks for stopping by.

NASCAR experience

2006-09-20T06:22:00.000-05:00

As I mentioned, I was in Loudon this past weekend for the NASCAR race at New Hampshire International Speedway. The race was good, but Friday was even better.

Dave Perewitz and his family are hosting the 14th annual Fall Foliage Run this weekend. It's an invitation only weekend on Cape Cod with a cookout, fishing trip, poker run, poker chip stroll and a seafood banquet. Both the cookout and the banquet have auctions - a silent one at the cookout on Friday night and the live auction on Saturday night with Dave as the auctioneer.

The charity auction portion of the weekend started eight years ago with a docation of $2,200. That number has swelled in recent years with over $177,000 being divided and donated to the Floating Hospital Children's Cancer Center (Boston, MA), Louisiana native Charlie "Doc" Leggio (after Hurricane Katrina) and the National Multiple Sclerosis Society. This is truly a family who has had some good fortune and gives back as much as they possibly can.

There are some fabulous items up for auction this year. How do I know? No, I don't have a complete list but some of the items are sitting here in my home office. Things I picked up in Loudon on Friday...see, I was getting back to that!

Each year Dave asks some of his friends in the NASCAR community if they will donate items to his charity auction. Each year they say 'yes' and bring the items up to Loudon where Dave picks them up. However, this year Perewitz Cycle Fabrication had not one, but two shows to attend on the same weekend as Loudon. Dave asked if I would mind going up on Friday to pick up a few things and take a plain white helmet up and have the drivers sign it for the auction. Let me think.... a free pass into the NASCAR pits to see all the teams and drivers? I would have left the day he asked me (2 weeks in advance!) and camped out if I had to!

So, up to Loudon I went on Friday morning with a plain helmet and a big expectation - I wanted to get at least 35 drivers' signatures on the helmet. That was my goal.

Robert Yates' 38 team were my hosts for the day. Brent, Mike and the rest of the guys were so hospitable and very helpful with my quest for a fully signed helmet. I very much appreciated their time and help. If it weren't for them, I wouldn't have caught a couple of the guys that I didn't recognize while they were in street clothes and not their racing suits.

I spent the whole day in the pits and had a great time even though I didn't reach my goal with the signatures. This was not due to any driver saying 'no', they were all unfailingly nice and more than willing to sign the helmet - it was due to the lack of catching them all before they got in their car or made it back to their hauler. It's easier said than done. I only came away with 29, but I'm hoping the helmet will still go for a good price. It did last year.

Here are some photos of the helmet. See if you can pick out your favorite driver. Let me know who you think you see there and I'll let you know if you guessed correctly. I'll post a list in a day or so. Some are easy for race fans since they put their car number next to their name.

Much more from the pits soon including: the only person I was truly star struck by, the other items I brought home, and other observations. This may have been a task for a worthy cause, but it was a blast for me. Now I wonder how I get this same 'job' next year.....

Just a racing tidbit for today. Thanks for stopping by.

The Marketing of NASCAR Star Ryan Newman

2006-09-18T17:59:00.000-05:00

I was lucky enough to be at the New Hampshire International Speedway twice this weekend for all of the NASCAR festivities. This was the first weekend of "The Chase". It's always a good time at NHIS but this time I saw the weekend from a little different perspective as I spent Friday in the pits. I was working on a project for a charity auction this weekend, but more on that later.

During practice and qualifying, if you don't have a 'hot' pass you need to leave the fenced in garage area until they are done. This is a safety issue as many people who get the passes sometimes aren't as aware in the pits as those of us who have been around racing our whole lives. They may not understand that when the official blows his whistle that a car is coming off the track and MOVE out of the way. But, I digress...

During qualifying I noticed a little boy - maybe 7 years old-, his sister (14-15ish) and dad just outside the fence waiting for the ok to get back into the pits after the session. They were strategically located as there were two exits from the pits but this one had Ryan Newman's hauler right on the other side of the fence. This boy was a Ryan fan threw and threw. He had on the #12 hat, a Ryan shirt and was carrying a replica Alltel Dodge.

Everytime someone with Ryan's team gear on would come out of the hauler the little boy would run over to the fence and politely ask if Ryan was still inside. Clearly, he was just biding his time until he could get back into the pits and simply wait it out. Ryan had to come out sometime, right? The only issue with the location of the truck was that you could see the back door from where the boy was but not the side door, so he had to ask everyone if Ryan was still in there. After awhile the dad went to the other exit just in case Ryan came out that way so he would, at least, have Ryan's autograph for his son. Good dad.

I saw the little boy ask 3 people if Ryan was still in the hauler before a group of 4 came out - two men and two women. They came out of the gate and the little boy asked one of the women if Ryan was still in the hauler. I didn't hear what she said, but the four of them got into a golf cart - the preferred mode of transportation for drivers and such getting from the garage area to their motor coaches. The quartet started the golf cart, drove a few feet to the little boy and stopped. One of the guys got out, took his hand and then his sister's hand and walked them through the gate and right into Ryan's hauler!

I went up to the golf cart and told the three people waiting that I thought it was a nice thing for them to do. The man said, "He's the future of this sport". Meaning that the little boy is the current and next generation of NASCAR fans. It's important to NASCAR and the teams that he stays a fan for a long time to insure that their brand stays alive and well. I sincerely doubt that this boy is ever going to be anything but a Ryan Newman fan, let alone step away from NASCAR. Are you kidding? After that?

One of the women said to me that she'd noticed the little boy at 11am, which was FIVE hours earlier, staking out the same spot. She wanted him to learn that sometimes persistence does pay off. Good lesson. One I'm sure he won't soon forget.

This wasn't any quick visit; this was a full-on, private meet and greet with the little boy's favorite driver. It doesn't get any better than that for a 7 year old. Or his sister, for that matter. About 15 minutes later they came out with the car signed and a story to tell for years. The little boy was speechless. The sister came out telling everyone around how nice Ryan is, how nice his family is and how good they are for the sport because they are so nice to the fans. Oh yea, if she wasn't a Ryan Newman fan before she is now. She got on the cell phone right away and started to tell everyone she knows about their visit with Ryan.

That is how you make fans. It's the little things that mean the most to people. It's that way with any brand. It might be something small to you - a coupon, a free product here and there, 15 minutes of your time - but to the person on the receiving end it could mean the difference between being disappointed in your brand and becoming a consumer evangelist. This little boy will be a Ryan Newman fan for life and he will probably try his best to convince all of his friends to be Ryan fans, too.

Nicely done, Alltel/Mobile team. Nicely done.

Just a little racing tidbit for today. Thanks for stopping by.

2006-09-12T06:29:00.000-05:00

2006 NASCAR Champ will be.....

2006-09-10T09:26:00.000-05:00

....one of these ten drivers who were locked into the chase for the championship last night.

1. Matt Kenseth (2003 champion)
2. Jimmie Johnson
3. Kevin Harvick
4. Kyle Busch
5. Denny Hamlin
6. Dale Earnhardt, Jr.
7. Mark Martin
8. Jeff Burton
9. Jeff Gordon (4-time champion!)
10. Kasey Kahne

NASCAR changed their scoring a few years ago to include a 'play off' type of scenario at the end of the year. "The Race to the Chase" is during the first part of the year where drivers need to be in the top 10 in points to have a shot at the championship. They needed to lock that into place by last night's race at Richmond. These ten drivers did just that - some just squeaking in. However, now that they are 'in' the chase for the championship the playing field evens out. Each of these positions is only 5 points from the guy in front of them. So Kasey is only 45 points away from Matt going into next weekend's race in Loudon.

Good luck to all the drivers and may the most consistent driver win. I have my sentimental favorite that I'd like to see win the championship and then my overall favorite driver that, of course, I'd like to see win. We'll know in a couple of months.

Just a racing tidbit for today. Thanks for stopping by.

Cingular's Play On Words

2006-09-10T08:27:00.000-05:00

There is a segment on a local television news station here in Boston called "Buyer Beware". The consumer reporter, Susan Wornick, has been doing these segments about companies that maybe aren't playing exactly on the up and up or are wording things confusingly to consumers. Well, this post is my version of that long-running segment.

Cingular Wireless isn't exactly representing itself well on its bills. In the summary of charges on the bill there are 4 lines (on my bill anyway): XX Rollover Minutes XX N&W Unlimited Expd M2M Daytime

So, the way I read this is that the first line is the amount of minutes that rolled over from the month before. You know about their roll-over plans because they tout them on television all the time - whatever you don't use in one month rolls over to the next month so you can use those minutes.

The second line is the minutes for nights and weekends. The third is the text messaging and multi-media plan. The fourth is the amount of daytime minutes in your plan this month.

Right? Wrong. When I got my bill this month it was slightly higher than it should be so I called Cingular. Apparently, the first line is the line of minutes in your plan for daytime use. Period. Not actual rolled over minutes from the month before. The 'Daytime' on the bottom is the amount you went over. I found this to be a little bit of false wording and told the customer service person that. He told me it was all explained on their website. Hmmm....that just doesn't fly with me. Granted, we (if you are reading this, I mean you) are all connected on the internet. But, there are millions of people who aren't - that's just a fact. So, all of those people don't get this explained to them? Ok, maybe in the fine print when they get their first plan - maybe.

Buyer Beware - read your bill every month and understand what each line means before going too far into a service contract or renewing one. It might not always be as it seems. Shame on me - I should have understood this false wording much sooner to keep my bill lower. Shame on Cingular for the misleading wording!

Also, another tidbit I found out - the higher the rate plan you have per month the less the overage minute billed rate is - another way that the 'haves' get more in life than the 'have nots'. Ridiculous!

Just a little grumbly tidbit for today. Thanks for stopping by.

M&Ms Scream for Dark Chocolate

2006-09-05T06:38:00.000-05:00

If you haven't tried the new M&Ms dark chocolates they are a must. Very yummy. And the packaging is a 'stand out' purple with bright colors all over the wrapper. Nicely done.

So nicely done that I went to their website the other day while eating a package. I found that they launched a promotion (The Unveiling) at the end of August where they offered 2 million M&Ms dark chocolate candies for the return of Edvard Munch's "The Scream" painting which was stolen on August 22, 2004.

Interestingly, the painting was recovered less than two weeks after the promotion started. I wondered what the company would do now. Turns out, they are pretty wise (someone who makes this type of product can only be smart, right???) and announced that they will honor their promotion.

"We chose to feature The Scream in the campaign because it is one of the world's most recognizable dark paintings," said Anibal Martini, M&M'S® Brand Marketing Director. "We're obviously delighted that the painting has been recovered and we're absolutely going to honor our offer of the reward."

Details are still being worked out, but it looks like a police station might be getting 40,000 bags of the dark treats. Yum!

However, I have to wonder if the company is slightly disappointed that, after two years, the painting was recovered so quickly after their promotional announcement. After all, it was just the start of the promotion and I wonder what additions there would have been to it as time went on. Ad campaigns? Upping the stakes (adding in more candies) etc. I'm sure it will all work out for the best - after all, there are some folks in Oslo, Norway that are going to be getting a lot of great candy for their efforts. Maybe they will share with the children in the area. That would be nice for everyone involved.

Just a sweet tidbit for today. Thanks for stopping by.

Summer?

2006-09-01T06:10:00.000-05:00

Where did you go?

Falmouth Harbor - August, 2006

For those of you in the U.S. have a safe, relaxing Labor Day Weekend.

Press Kits - Know Your Audience

2006-08-15T20:08:00.000-05:00

There has been a lot of talk over the last year about all of the new technologies available to marketing and media folks. Yes, we seem to be headed towards using more and more technology to communicate, but sometimes going 'back to basics' is the best way to get your message across. It all depends on who your audience is.

For example, when I create a press kits for trade shows now, we use the cute little CDs. They hold all of the information I want the media to have yet they are so compact the writer/editor can put them in his or her pocket and take it home without wondering how to lug it on to the plane. They then have all of the latest product and company information at their fingertips when they get back to their office.

However, this past weekend at the Falmouth Road Race, media folks were given the traditional paper press kit folder. You know - when you open the folder there are pockets on both sides filled with informational sheets. The media folks prefer this kit type at the race and wouldn't have it any other way. Why? Again, it's all about knowing the audience.

The press kit at the road race includes sponsor info as well as press releases and fact sheets. Pretty standard stuff - some of which was already emailed or faxed to the correspondents. Yes, faxed -- Again, knowing your audience...assignment editors prefer faxes. Email them until your fingers fall off to no avail, but fax them and you might just get a call!

A bib number list is also included in the race press kit along with biographies of the elite runners and photos of the runners. This is an invaluable tool for the writers and on-air talent to have as they are riding the press truck in front of the men's lead pack. Each writer has the bib number sheet with notations on it, folded in their own special way, that they take from the truck to the press tent after the race and then back to the office that afternoon.

Sure, you could do the press kit on a CD and just print out the bib number sheet, but I'll pretty much guarantee that the CD would not get looked at. This way, they need to open the press kit to get the bib number list and, inevitably, they will flip through the rest of the paper in there catching some of the tidbits you want them to see.

Yes, there will probably be a new technology in the future that will make the bib number list obsolete, but until that time this 'audience' will continue to get the paper press kit. It's what they want and what they need to do their job the most effectively. Ultimately, it's our job to make their job easier and this accomplishes that goal in this setting.

Just a little tidbit for tonight. Thanks for stopping by.

Faces in Falmouth

2006-08-13T13:24:00.000-05:00

This year's race had the largest number of finishers in race history! 8,256 people finished the race today. Wow! Congratulations one and all!

We've seen some of the folks that make the race happen, but there are thousands more that work so hard to make sure the runners have a fun, safe race. There is no way to take photos of them all and this won't do justice to all of them, but here are just a few faces in the crowd.

Jen, James and Ali (not pictured) have worked hard all summer helping to organize the race.

Betty has been a fixture at this race for longer than I have been coming here. I can't imagine coming to Falmouth and not seeing her.

Co-director Kathy Sherman (second from right) and the team that works tirelessly with her all weekend at the Friday supper and on the ballfield at the finish line.

Mary has been greeting me at 6:30am at the press area for years. She works security for the press tent and then continues to work for the rest of the day at the beaches. I don't know where she gets all the energy.

Tom and Brian survey the finish line and make a plan. They both work all weekend to make sure everything is set up exactly how it needs to be.

Betsy and Alissa (mother & daughter) are the driving forces behind the success of the press tent. Betsy is also in charge of all the volunteers at number pick-up. She's been going and going for days. Husband, Bill, daughter Julie and son-in-law Chris have all been recruited to work during race weekend, too. Alissa is also the artist that created the event poster this year. Another 'family affair'.

Last, but far from least, is Matt Auger. If I had a penny for every time someone walked in the office this weekend saying, "I was told to see Matt" I'd be a rich, rich person! Matt has every single entry at his finger tips and can change incorrect information or make a missing entry happen (not new entries - entries that didn't print correctly or some other technical glitch). He's the guru of the details pre-and post-race (when he's working with the timing folks to get results up and running for everyone to see). Matt is priceless.

Tidbits from Falmouth. Thanks for stopping by.

Phil's Birthday Run

2006-08-13T13:07:00.000-05:00

Today was a special day for one runner we know. Phil Smith of Celebration, Florida returns to Falmouth each and every year, usually taking care of every little detail in the press tent. He's done it all and is invaluable. This year the race fell on his birthday and he decided to let us fend for ourselves in the tent and have some fun running the race. Although I don't know his time yet he had a great run along this scenic course.

Happy Birthday, Phil!

Just a birthday tidbit from Falmouth. Thanks for stopping by.

Fabulous in Falmouth!

2006-08-13T12:42:00.000-05:00

It was an absolutely perfect day for the 34th Annual Falmouth Road Race this year presented by CIGNA. The weather couldn't have been more perfect - cool, clear and not that windy. I'd guesstimate that is was about 70 degrees and no humidity.

Here are some of the photos from before (Friday morning) and after (this morning) on the ballfield as well as some random shots from the day. Enjoy!

The calm before the storm. Nothing happening on this ballfield at 7am on Friday morning.

This is the same area (from a different angle) at the same time on race morning.

The crowd awaits on the finishing downhill for the raising of the flag

It's such a spectacular sight when it goes up. Gives you goose bumps...

Just the first tidbits from Falmouth. Thanks for stopping by.

Herbie in Falmouth!

2006-08-12T15:20:00.000-05:00

A world-class race needs many, many sponsors and supporting companies to make it run as smoothly as it does. This year there will be Volkswagons at the front of the field including the Herbie car!

Capt. John Carroll III may be driving Herbie out on the course tomorrow.

Just a fun tidbit. Thanks for stopping by.

Runners Everywhere!

2006-08-12T14:54:00.000-05:00

This was the scene here in Falmouth this morning right before the Runners' Expo and number pick-up opened for the last day before the Falmouth Road Race presented by CIGNA.

The balloons are up and ready to greet the runners.

The volunteers and exhibitors are putting the finishing touches on the Expo area.

The line of runners went up the hill and out to the parking lot.

Why is this man smiling? Because it's a gorgeous day here and he's third in line to get into the expo!

Just a little tidbit. Thanks for stopping by.

Families All Around Falmouth

2006-08-12T14:35:00.000-05:00

The "Family Affair" doesn't just extend to the road race organizers, it also includes the runners. Many runners will bring their significant others, kids and even siblings to Falmouth after experiencing the fun. For example, past champion Colleen De Reuck has been bringing her husband and daughter to Falmouth for 11 years.

This year we have a new family connection. Multi-time winner Catherine Ndereba has brought her brother, Samuel, to run his first Falmouth Road Race. We all welcome him for his first experience here on Cape Cod!

Sue Smith welcomes old friend Catherine Ndereba and

her brother Samuel to Falmouth on Friday.

Just a little afternoon tidbit. Thanks for stopping by.

Falmouth - A Family Affair

2006-08-12T07:53:00.000-05:00

The Falmouth Road Race is organized by 4 co-directors, John & Lucia Carroll and Rich and Kathy Sherman. They are amazing organizers and have more energy than I-don't-know-what.

Over the years, their children have all become involved in the race and are important parts of the race in many different ways.

Patriotic co-director John Carroll discusses the race with his daughter, Christine Berndt, after the Friday night supper. Christine is doing 'double duty' this weekend. She's not only helping out in the office and put her husband, Mark to work parking cars, she's also Vice President Sales & Customer Relations at CIGNA Healthcare, the presenting sponsor.

Co-Director, Rich Sherman, and his daughter Elizabeth chat about number pick-up before opening on Friday. Elizabeth has been working the race for more years than she can count and is now in charge of the Saturday Expo. Co-director Kathy Sherman was busy all day setting up the Friday supper. We'll get a picture of her later....

Co-director Lucia Carroll is happy to have both of her kids back for the race on the same year. Her daughter Christine is based in Denver while her son, Capt. John Carroll III, is based in Georgia. John has worked in the office many, many summers and now comes in for race weekend, when his schedule allows, and pitches in everywhere.

Neice, Andrea, was too busy running around hauling boxes back and forth from the expo to the office to slow her down for a photo. We'll capture her later....

It's truly a family affair here at Falmouth, which is part of its infinite charm.

Just a morning tidbit. Thanks for stopping by.

Falmouth Eats

2006-08-11T17:30:00.000-05:00

Two stops that are necessities during Falmouth Road Race Weekend are Cape Cod Bagels and The Box Lunch.

The signage needs a little help, but the bagels are just yummy!

Box Lunch has the best wraps around. A must for lunch.

Supper is always whatever you can find as you continue to work. Tonight it was a slice of pizza and homemade Italian cookies. Yea...not bad. The office staff needs the cookies to keep going until just about 1am when the last of today's athletes arrives. They are a hard-working group of people, that's for sure.

Just a yummy tidbit. Thanks for stopping by.

Falmouth Number Pick-Up

2006-08-11T10:06:00.000-05:00

Here's what runners see on the way in to pick up their bib number at Falmouth Academy.

Volunteers wait for the crush of runners to come get their numbers. Saturday there won't be any space at the table - it will be a sea of people!

Each runner gets a race mug, poster and program when they pick up their number. Yes, many volunteers spend hours and hours rolling the posters and putting them in the mugs for the runners.

The color of the mugs are really pretty this year. The photo doesn't do it justice.

This year's poster is my favorite of all time. The painting was done by local artist Alissa Hike Harris, who is a Falmouth resident. I heard one of the elite runners day today, "who hasn't put their feet in the water, at one time or another, after the race." It's a hit!

Here are some runners leaving the gym after getting their numbers. It's such a nice setting over here - so Cape Cod!

More later on athletes and other goings on at the road race office!

Just a little tidbit for this afternoon. Thanks for stopping by.

Welcome to Falmouth, CIGNA!

2006-08-11T09:01:00.000-05:00

Falmouth Road Race Finish Line in Falmouth Heights

It's a beautiful morning in Falmouth, Massachusetts and it's time for the 34th running of the Falmouth Road Race presented by CIGNA HealthCare! Cigna is a first year sponsor and they have jumped in everywhere, ready to help in anyway they can. They are a perfect fit for this race because their marketing concepts aren't to tout their insurance programs as much as reaching out to communities to teach about healthy living. What a concept - teach people preventive 'medicine'! Bravo! I wish more companies thought like they do.

The race will be on Sunday, but people are streaming into town ready for a weekend of walking, biking and beaching before tackling the 7-mile race. Throughout the weekend, I'll show you a behind the scenes look at how a world-class race runs. When the runners arrive on the starting line a year of detailed planning has already taken place. That's something most people never see - they just hear the starting gun and head for the finish line. But...let's take a look at how the race, at least race weekend, is organized, who makes it all happen and some of the surrounding atmosphere. There truly is nothing like "Falmouth." I wouldn't be anywhere else this weekend in August.
Just a morning tidbit. Thanks for stopping by.

Congratulations Dave Perewitz!

2006-08-08T11:42:00.000-05:00

Dave Perewitz has won the 2006 Biker Build Off -Sturgis! The voting happened all day yesterday in Sturgis and around 4pm local time, Dave was announced as the winner!
Here's the winning custom motorcycle....(not the best photos but you'll get the idea)

Congratulations to Dave, Susan, Jody, Jesse, Jaren, Kory, Scott and everyone else at Perewitz Cycle Fabrications! Bravo!

Just a fast tidbit for you today. Thanks for stopping by.

Travis Pastrana's Double Backflip!

2006-08-06T08:32:00.000-05:00

If you haven't seen the X-Games video of Travis Pastrana's double backflip, it's a must see. Yes, I said 'double backflip' -- on a motorcycle. When you click on the video link you'll need to click into the video site and then watch a 30-second commercial (of course), but it is well worth the wait.

I am in complete awe. Way to go Travis!

Then, he came back the next day to win the first-ever X-Games rally - but only because rally legend Colin McRae flipped the car on the final jump right in front of the crowd. He landed on all four wheels and drove to the finish line, just missing the gold. Pastrana's run was a good one, but McRae put on a clinic of how to drive a rally car.

Even Travis was amazed by Colin's run telling the cameras, "Dude, Colin McRae is a god. He rolled the car and I don't think he lost any time. The guy's amazing."

But Colin did lose time during the roll so instead of winning by a second or so, he got the silver medal by fractions of a second. But, that is why you have the event, because anything can happen - and it did. It was certainly a thrill for everyone watching.

X-Games continue today, but I'm not sure anything will be able to top Travis' double backflip. Then again, he's going for 2 more medals so you never know.

Just a little tidbit for today. Thanks for stopping by.

Perewitz Team Leaves for Sturgis

2006-07-30T16:46:00.000-05:00

The 66th Annual Black Hills Motorcycle Rally, best known simply as "Sturgis" will kick off August 7 and run through August 13. This week attendees will start packing up and hitting the road on their way to the biggest rally of the year.

However, if you are Dave Perewitz and his team you are packing up and hitting the road a little early this year. Dave was chosen to build a custom motorcycle for Discovery Channel's Biker Build Off Series again this year. As part of the show he will meet up with the Discovery film crew and the competing builder in Iowa and then ride the rest of the way to Sturgis. Filming all the while. Each builder will have 5-10 people riding with him, followed by the caravan of trucks, trailers and film crew. What a sight it will be rolling down the highways.

So, while the Discovery bike has been kept under wraps for the last few weeks since it has been completed, it will be unveiled to some lucky folks along the way next week starting in Iowa.

But, what goes into getting the bike out there? I stopped by today and saw some of what goes on to load 23 motorcyles into trucks and trailers. It's more of a process than you'd think, especially when there is a new trailer involved. There is plating (for lack of the proper word) to install so the tie-downs have somewhere to attach to. And there are tie-downs all over the place there today. When you are transporting these motorcycles you don't want one little scratch on them so there is a lot of care and effort that goes into the loading and securing of the bikes.

Then there fitting all of the motorcycles they need to take into the trucks and trailers. One motorcycle might be slated for the back of a truck, but be too long and need to go to a trailer. Maybe it is too wide to fit next to the bike it was slated to go next to and need to be moved. Like any event, it is more time consuming than you'd think. And then there is all of the extra things that need to go - like t-shirts, hats etc and, oh yea, the people and their gear for 2 weeks on the road! Some expert packing is going on right now, that's for sure.

The new trailer is sweet! Dave had it wrapped with some cool graphics. So...I took a look around it hoping to see the Discovery bike....

Here's the front of the trailer. What great advertising, huh? Master Builder is Dave's series done for iTunes about how to build your own custom bike. I'm not sure if it is available on iTunes yet, but I hear that the series will be released on DVD in mid-August. I've seen the first couple of episodes and they are very good. I'll keep you posted as to when it hits stores.

But that doesn't show me the Discovery bike....so around to the back I went....

Wow! I really like the rear door of the trailer! Dave, larger than life with a very cool product. Ok, I'm a little biased, but it is a great door and, like the front, a great promotional spot! Think of how many people are going to see this going down the highway in the next couple of years.

Well, this still didn't give me a glimpse of the Discovery bike....so I asked Dave's son, Jesse, to open the door for me. And he did...

Where is the Discovery Bike?! Still under wraps until it's time to load it. I couldn't hang around for that so I'll have to settle for the tease on Dave's site. I have no doubt that it is a really cool bike with a fantastic paint job worthy of the win.

Voting will take place on Monday, August 7 and we'll know that night who wins when Dave's daughter, Jody, gives me a ring. I'll make sure to post the results here for those of you who can't make it out there (myself included...bummer!). If you are going get to the voting on the 7th!

The caravan of trucks and trailers will be leaving Perewitz' tomorrow morning, headed for Iowa. If you live between Massachusetts and there you never know...you might just see them rolling down the highway. Would be fun to know if you do.

Just a little tidbit for today. Thanks for stopping by.

Masiguy's Opinion

2006-07-28T06:35:00.000-05:00

After reading my post last night Tim said, "...I feel a post coming on." Boy did he ever! His take on the current Floyd Landis situation is well worth the read right down to the firehose.

Just a tiny tidbit this morning. Thanks for stopping by.

News on Floyd Landis

2006-07-27T18:04:00.000-05:00

Well, today was surprising in one way and in another completely not so. I was surprised that there is something 'off' about Floyd Landis' A-sample test from last week. What I am not surprised about is the way the media is handling it - proclaiming him guilty of doping in headlines all over the globe before his B-sample is tested. I shouldn't be surprised. Controversy sells.

I don't know Floyd personally. I don't know what he may or may not have done. However, I do know that he deserves a fair shake so here's a link to Floyd's side of the story from Floyd himself and from his mother, who has now had to leave her home due to the media pressure.

Here's a link to a reporter that I admire very, very much, Bicycling's Joe Lindsey in his Boulder Report. It's very fair and extremely detailed, as always. It is well worth the few minutes to read it.

As I said, I don't know Floyd, but I am more than willing to wait and see what the B-sample, and possibly subsequent tests, say.

Just a tidbit for today. Thanks for reading.

OLN viewership & Last Tour Tidbits

2006-07-25T17:41:00.000-05:00

So, where's Bob? Where's Al? Where are Phil and Paul? I keep flipping channels thinking I have the wrong one, but they don't seem to be there any more. Is anyone else having Tour Day France withdrawal?!

There certainly isn't any shortage of cycling news, though. It's like silly season in NASCAR when all the teams play musical chairs.

From Team Discovery: Levi Leipheimer is going to join the team next year and Viatchslav "Eki" Ekimov is going to retire and become part of the team management. Can't comment on the Levi deal, but I have to say that I wondered if Eki was retiring when the peloton let him go ahead for a few minutes in Paris on Sunday and he, uncharacteristically, waved to the crowd. He's been an absolute force through a great cycling career, which included 15 Tours de France. Wow.

Rumor has it that the guy who was fired from T-Mobile by fax (that's bad...), Jan Ullrich, may be in talks with Discovery, too. Although, he was in Bonn talking with his current/former team today. Stay tuned on that one...

It's also been rumored that Discovery would like to re-sign the 2006 Tour de France Champion, Floyd Landis. Although, I think I saw somewhere that iShares (Phonak) may have scooped him up for another year.

And a few Tour DAY France tidbits in wrap-up:

Thor Hushovd won bookend stages in Le Tour. That's just cool. Congrats to him.

Classiest moment of the race? Oscar Pereiro giving Floyd Landis a hug after the last time trial, knowing he was giving over the yellow jersey to the man who would win the race. You don't see that in sports too often.

And then there is "Our boy Floyd", as Reva dubbed him the first week of the Tour. I'm still in awe at what he accomplished and how he did it - all with a bum hip. A lot has been said about Floyd's family, where they live and how he grew up this last week but no matter what religion, these are some proud parents, as well they should be. It looks like their son might be rubbing off on them just a little bit, too.

Floyd did a lot for OLN's ratings, too. Viewership jumped 77% on the night Floyd won in the mountains. Um...Wow!

As for Floyd's looming hip surgery and the questions about whether or not he will be able to come back to racing. Here's what Floyd has to say about that:

"I'm looking at this as just another challenge," he said.

"Just like the bad day I had in the mountains.

I see this the same way. If it affects people's

judgment of whether I'll be as valuable later,

they'll have to wait and see. A lot of people

predicted a lot of bad things when I had

the bad day. I would take a lesson

from that if I were them."

After what he accomplished during the last mountain stage, does anyone want to doubt him? No? I didn't think so.

Again, Bravo Floyd. You made the Tour amazing. Thank you.

Lastly, welcome back to Tim and Cubbie. Tim was at his national sales meeting for the end of the Tour and we all missed his comments and insight. He reports that the meeting went well and he's now back. Congrats, Tim. I know you put a lot of work into your presentations. Glad you are back.

Miss Cubbie has returned from France and is sorting through all her photos, getting ready to post them on bobroll.com. I'll let you know when they are up and ready for viewing, but in the mean time she shared her favorite today. Thanks for all the 'inside scoop' texts and photos! Good to have you back, too, Cubbie.

Just some cycling tidbits for today. Thanks for stopping by.

Cheers, Floyd!

2006-07-23T11:52:00.000-05:00

(Photo credit FRANCK FIFE/AFP/Getty Images)

Bravo, Floyd. Bravo!

The Tour DAY France Arrives in Paris

2006-07-23T06:44:00.000-05:00

Who ever would have thought that the Tour Day France would have been so exciting this year?! Everyone wondered if the race would still capture the US cycling fans' attention without Lance. Well, I think Floyd Landis has answered that query very well. I can't imagine that cycling fans everywhere haven't been fascinated with, at least, the last week of le Tour. What Floyd Landis did during this tour was nothing short of amazing. I have to think that the Floyd Landis shirts are flying off the shelves at this point.

It's been a little exta fun for me this year hearing a little bit of the inside scoop from Cubbie reporter and Bob Roll through her. It's her last day in France where she will watch le Tour finish and then, I'm sure, party with the Americans in Paris and then head home to her kids. But, before then, she has one last post from France.

Well, Cubbie's reign is coming to an end. It is the last day and Ihave had a very good time and learned quite a bit.
1. Many of the toilettes (that's French for toilets) have 2 flushoptions. The regular flush and the super flush for those big jobs.
2. Most Belgian beer is good.
3. There are a lot of Americans living in Paris, but not in France.Do the math on that one.
4. TV work is not as glamorous as you think.
5. It's difficult to travel with my husband. We have different travelroutines.
6. I am a little allergic to France. I've had this snatchy littlecough the whole time I was here.
7. George Hincapie is cuter in real life.
8. Floyd is human. A really cool human with super powers.
Thanks for tuning in . . .you guys are the greatest fans ever. Staytuned to bobroll.com for super updates. . .. .xoxoxoxxoCubbie

I'm just watching Floyd lead the peloton on his yellow bike as the race officially starts. It's a great, great day, isn't it?! Will it be his last Tour Day France? We'll have to see. Somehow, I think if anyone can do it, Floyd may be the one to do it. But, today, it's all about getting to the finish line without incident and then celebrating! He has certainly earned one of the biggest celebrations ever!

Just a Parisian tidbit for today. Thanks for stopping by.

Cubbie "meets" Our Boy Floyd Landis

2006-07-22T08:15:00.000-05:00

Very early this morning I got a phone call that said I had to get to my email and post Cubbie's latest report from France. Since I always listen to Reva, I've posted it below since we know Tim has national sales meetings this week and hasn't been able to post as often as he'd like. This note from Cubbie was just too good not to get up.

FLOYD TALKED TO ME! I'm sitting here answering my 4000 emails on Liggett's computer and I saw a Phonak car with Coachy Coach in it and and and and and and FLOYD IS RIGHT BEHIND HIM ON THE F'ING BIKE and I yell, CONGRATS FLOYD! and he stops and says how cute I look today and how he's heard so much about me and he's glad that I could make it to the Tour this year. . . .ok. Kidding.

He waved and yelled THANKS! We tried to get a picture, but I didn't. My friend Bobby Armstrong (no relation) got one >and PROMISES to send them to me. He's on some world tour and won't be home until August. I'll definately put that out when it comes it. Sweet ass. Wish it were mine.

Life here is good. Lots of traveling. I'm excited for the time trial today. It's going to be a tight squeeze with the time of our train leaving at 6:46 and the Floyd finishing. Donna - call me when we know what Floyd did, will you? Yesterday was hot and we stayed with Righteous Rod in the hottest room in France. It was REALLY uncomfortable, but temporary.

Today it looks as if we are going to see some rain. Not ideal. It won't hurt Floyd, though. He just finished riding the course and loved it so GAME ON.

Hope Tim is ok. I've noticed he hasn't posted. He's having a tough week. Does his company NOT realize this is history in the making? Cubbie's signing off! cr

Thanks for all the great info, Cubbie. I think I can safely say that both Reva and I wish we were with you so we could give Floyd a triple dose of 'congrats' and 'good luck'. However, I think he'll be just fine on his own today.

Allez, Allez Floyd!!!!

Just a little Floyd tidbit from France today. Thanks for stopping by.

Harley Rides

2006-07-20T21:28:00.000-05:00

Photo: Galligan Creative

As I mentioned, when you attend a Perewitz Bike Night you never know who is going to show up. Last night, Harley road in. No, not a Harley Davidson - there were many of them. No, Harley, as in the English Bulldog. She road in with her owner lounging on the tank.

Apparently, she's been riding since she was 8 weeks old and 15 pounds; starting in parking lots. She's now 7 1/2 and rides all over the place. She was mellow and great fun to have around and watch ride in with her helmet and goggles. We all hope she comes back for the August Bike Night.

Just a doggie tidbit for today. Thanks for stopping by.

Bobke Quote of the Day

2006-07-20T21:17:00.000-05:00

Watching today's incredible Tour DAY France stage on OLN. Epic. Simply Epic. Floyd Landis is the MAN. But, I think we all know that by now and won't forget it any time soon, right?

With all the great quotes today, a quote from Bobke jumped out at me that isn't necessarily cycling related - it's life related. It stuck out and made me smile while nodding my head.

"A women's intuition is nearly flawless."

Very true, my friend. Very true.

Update: Did y'all catch on tonight's coverage that OLN left the live feed on when Al announced a commercial? There were some funny, funny bits going on there with Al & Bob.

Just a little tidbit for today. Thanks for stopping by.

True Grit

2006-07-20T12:35:00.000-05:00

Photo by Bryn Lennon/Getty Images

Congratulations Floyd Landis!!!!

Floyd looking for a turn around

2006-07-20T06:50:00.000-05:00

Cubbie just called in from France. She is sitting next to Robbie Ventura and they are watching the live feed of today's stage. Floyd and a small group have gone out on their own and, currently, have a minute and twenty seconds on the peloton.

We all know that isn't a lot. However, I think it shows that Floyd recovered somewhat last night and is determined to do whatever he can to recover the time lost yesterday. Makes me think of Bob's quote from the other day:

"Sacrifices have to be made to win the Tour. If it means making your men ride on the front until they pass out, well, that is one of the things you have to do. If you aren't unwilling to do that, you don't deserve the yellow jersey."

I don't know if the rest of the team has that mentality because none of them are with him in this little pack, but Floyd certainly does. He's not taking yesterday's setback laying down. He's fighting back. Only time will tell if this will work for a podium finish in France, but I, for one, will be cheering him on this morning!

Allez Floyd!

Just a Tour tidbit. Thanks for stopping by.

Ride To Work Day

2006-07-19T14:21:00.000-05:00

Today is the 15th Annual Ride to Work Day where all motorcyclists are encouraged to ride to work. This year probably takes on an added significence with the high gas prices.

I don't know if they planned it this way or not, but custom motorcycle fabricator Dave Perewitz is having a Bike Night tonight at his place in Bridgewater, Massachusetts. What a perfect way to celebrate Ride to Work Day.

When you visit Dave's you never know who you might run into. Last month's Bike Night saw NASCAR driver Jeremy Mayfield hanging out for a little bit while the Discovery Channel was filming for their Biker Build Off series. The bike is done and will be on its way to Sturgis with Dave soon.

Watch for motorcycles. They are everywhere, especially today.

Just a little two-wheel tidbit. Thanks for stopping by.

Cubbie, Bobke, George & the Alps

2006-07-19T14:12:00.000-05:00

Cub reporter is back to normal daily posts of le Tour DAY France over on Tim's site. Good to see! In between her posts to Tim she's been texting me all kinds of fun things like this morning's text

"I was just 5ft from GH. Blog that, baby" (GH -George Hincapie)

While she was stalking George, Bob was making good use of his off time in the booth while they weren't filming.

Yes, I asked first before blogging this photo

Just got a call from Cubbie as she was careening down a mountain with Bob at the wheel. There was honking involved. I didn't ask.... She sounds tired but like she is having a blast. Except the fact that she is sad over Floyd's day today. I haven't seen the coverage and don't really think I want to see the bonk happen. It's a part of racing, I know, but it's sad. I'll be watching tonight.

Just a little Tour tidbit for today. Thanks for stopping by.

10 seconds....

2006-07-18T12:10:00.000-05:00

Someone looks like the cat that swallowed the canary......

Photo credit: AFP/Franck Fife

.....Literally!

Photo credit: AP Photo/Bas Czerwinski

Congratulations to Floyd Landis on taking back the yellow jersey after today's stage at Alpe d'Huez!!!!

Looking forward to watching the coverage tonight.

Just a mid-day tidbit. Thanks for stopping by.

Bob Roll Climbs Alpe d'Huez!

2006-07-18T06:27:00.000-05:00

Rest Day is behind us and today is a big, big day in the Tour DAY France. Alpe d'Huez. Wow. This is a stage I enjoy so much. The paint on the roads. The rabid fans. The sheer determination of the riders. It is amazing to watch it all. I can't wait for this evening's coverage!

If you missed it, Cubbie checked in very early this morning and left a comment. Apparently, she was able to get some time on Phil Ligget's computer and give us a few nuggets from their studio on top of Alpe d'Huez. Yup, I'm still slightly jealous.....

I found this to be quite a tidbit and didn't want you all to miss it:

Bob did it yesterday in

one hour forty five minutes.

Apparently he hasn't ridden it

since he was actually IN the tour.

Yes, "it" would be Alpe d'Huez. So, although the photo Cubbie sent seemed like the day was full of lounging, that wasn't the case. Bob actually road up the famous mountain. Way to go Bobke! Tim, I'd say they earned those empty bottles...at least Bob did.

And, I must say, Allez Floyd!

Just a little Alpe tidbit for today. Thanks for stopping by.

Bobke & Al's Rest Day

2006-07-17T17:48:00.000-05:00

Cubbie is doing her "job" even without Internet access. Here's a camera phone photo she sent this afternoon. It's a little grainy, but you can see that Bob and Al are having a relaxing evening on the Tour DAY France rest day.

Just a tiny tidbit for today. Thanks for stopping by.

Tour DAY France Rest Day?

2006-07-17T06:14:00.000-05:00

Yes, the riders have a much deserved rest day before they come back to attack the Alps. However, it isn't a rest day for our Cubbie who hit the ground running yesterday in search of all the latest news and behind the scenes scoop. She just texted me this message:

On my way up to Alp d'huez - tears in my eyes. I'll have Internet tomorrow

Wow. I'm sure she'll have quite the blog post for us over at Masiguy when she gets to the internet tomorrow.

Just a tiny tidbit for today. Thanks for stopping by.